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ad copy

A printed text or spoken words in an advertisement.

ad copy

ad copy   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
12 words

... copy A printed text or spoken words in an advertisement...

ad copy

ad copy  

A printed text or spoken words in an advertisement.
Class Distinctions

Class Distinctions   Reference library

Garner’s Modern English Usage (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Language reference, Usage and Grammar Guides
Length:
1,164 words
Publisher:
Oxford University Press

...a phenomenon ✳ a phenomena pregnant expecting regardless ✳ irregardless send Sally and me a copy ✳ send Sally and I a copy themselves ✳ theirselves this is she (in answering a telephone caller's question) ✳ this is her use, n. & vb. utilization, utilize what kind of bird ✳ what kind of a bird you and I are through ✳ me and you are through [nothing] real classy, class act, high-class Pronunciation Markers in AmE Word U Non-U accurate ak -yә-rit ak -ә-rit adult ә- dәlt ad -әlt applicable ap -li-kә-bәl ә- plik -ә-bәl asterisk as -tә-risk as -tә-rik beneficiary...

The Twentieth Century

The Twentieth Century   Quick reference

Brian M. Short

The Oxford Companion to Local and Family History (2 ed.)

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, Local and Family History
Length:
6,083 words
Publisher:
Oxford University Press

...and a copy sent to the owner or owners of each hereditament and other interested parties. Forms 37 were made available by the Inland Revenue to local repositories in 1979 , but not all archivists took up the offer and they were only sporadically transferred. The Forms include the hereditament number, a description of the property, its situation, the name of the occupier, and its extent. In addition they give the figures of each category of value and show how these were derived. On the reverse are the names and addresses of those persons to whom copies of the...

Phrasal Adjectives

Phrasal Adjectives   Reference library

Garner’s Modern English Usage (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Language reference, Usage and Grammar Guides
Length:
2,154 words
Publisher:
Oxford University Press

...sign time-honored method trademark-sharing cases trade-secret law treble-damage suits Ulysses-and-the-Sirens strategy university-educated, middle-class males war-weary jury well-authenticated cases well-designed system well-publicized suicide well-recognized exception writ-copying apprenticeship yes-or-no question zero-sum game Reputable newspaper publishers are as conscientious about this point as reputable book publishers. What follows is a sampling of phrasal adjectives found in The Wall Street Journal during one week: 11-mile split 20-year lows...

Industrial History

Industrial History   Quick reference

David Hey

The Oxford Companion to Local and Family History (2 ed.)

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, Local and Family History
Length:
4,499 words
Publisher:
Oxford University Press

...The Challenge of Microhistory’, Family and Community History , 2 ( 1999 ). See also the volumes of the Longman Regional History of England series, especially Marie B. Rowlands , The West Midlands from AD 1000 ( 1987 ), J. V. Beckett , The East Midlands from AD 1000 ( 1988 ), and C. B. Phillips and J. H. Smith , Lancashire and Cheshire from AD 1540 ( 1994 ). See also Jon Stobart and Neil Raven (eds), Towns, Regions and Industries: Urban and Industrial Change in the Midlands, c. 1700–1840 (2005) , and David Hey , A History of Yorkshire ...

Antiquarianism (Popular)

Antiquarianism (Popular)   Reference library

An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, modern history (1700 to 1945), Literature
Length:
6,164 words
Publisher:
Oxford University Press

...consciousness and class hostility, as well as its implications for the notion of culture. Francis *Douce privately bound up Ritson 's Observations not with Warton 's History but with the ferocious debate it spawned; he identifies the different combatants in the Bodleian copy, including Ritson himself, who intervened on his own side under two pseudonyms. Two decades on, Douce added as a frontispiece Gillray's brilliant caricature of Ritson in 1803 . The occasion for this was the publication of Ritson 's Essay on a Vegetable Diet , but the works...

Welsh Local and Family History

Welsh Local and Family History   Quick reference

D. Huw Owen

The Oxford Companion to Local and Family History (2 ed.)

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, Local and Family History
Length:
6,425 words
Publisher:
Oxford University Press

...influenced by Philemon Holland's English translation of Britannia in 1610 . Camden's work also motivated Edward Lhuyd , of Llanforda, Oswestry. He contributed sections on Wales to Edmund Gibson 's new translation and edition, printed in 1695 . In 1697 he distributed 4 000 copies of his Parochial Queries , containing questions on antiquities, place‐names, customs, and natural history, and he toured Wales systematically in the following three years. His manuscripts illustrate his wide‐ranging antiquarian, archaeological, philological, and scientific...

Historic Churches

Historic Churches   Quick reference

David Hey

The Oxford Companion to Local and Family History (2 ed.)

Reference type:
Subject Reference
Current Version:
2009
Subject:
History, Local and Family History
Length:
5,420 words
Publisher:
Oxford University Press

...on slim columns. The splayed windows of the earlier churches were replaced by windows with the simple Y‐tracery of the Early English style and the geometric and exuberant designs of the Decorated style during the 13th and early 14th centuries. English styles had until then copied the French, but from the middle years of the 14th century until the Reformation and later a native style known as Perpendicular Gothic was developed. This is named after the perpendicular lines of the mullions in the windows (which were enlarged until they filled all the...

4 The History of the Book in Byzantium

4 The History of the Book in Byzantium   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
2,204 words
Publisher:
Oxford University Press
Illustration(s):
1

...a few luxury copies of texts destined for liturgical use. Book production was determined to a very large extent by religious requirements: copies of the Bible, liturgical texts, lives of saints and sermons by the Cappadocian Fathers and St John Chrysostom survive in considerable numbers. There was also a steady production of texts for use in school, most of which were the classics of ancient pagan literature. Some of these have come down to us in numerous copies, but this is not true of all—the frequently made assumption that each pupil owned a copy of every...

3 The Ancient Book

3 The Ancient Book   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
6,942 words
Publisher:
Oxford University Press
Illustration(s):
2

...8 th and 7 th centuries bc . The works of Confucius ( c .551–479 bc ) were also copied frequently. Around ad 100 Xu Shen wrote a lexicon, and Cao Pei ( ad 187–226 ) produced an encyclopaedia. The Chinese also had scholars investigating the authenticity of works, revising and *collating texts , and commenting upon early books at roughly the same time as the Alexandrian scholars were active in the West. Emperor Wu-ti ( 157–87/6 bc ) set up a body to collect and copy books, and in 26 bc Liu Xiang organized a thorough survey of the book holdings...

41 The History of the Book in Korea

41 The History of the Book in Korea   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
5,059 words
Publisher:
Oxford University Press
Illustration(s):
2

...the northwest of the peninsula in 108 bc – ad 313 . The spread of the Buddhist faith eastwards into Korea in the 4 th to 6 th centuries brought the need to provide copies of holy writings, required by monks and believers for their devotions and studies. Sponsors supported hand-copying and, later, printing of scriptures; the names of such benefactors are sometimes recorded in *colophons or other notes to the texts. During the Three Kingdoms, United Silla, and Koryŏ ( 918–1392 ) periods, all such copies were in Chinese characters, since classical...

8 The Transmission of Jewish Knowledge through MSS and Printed Books

8 The Transmission of Jewish Knowledge through MSS and Printed Books   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
4,966 words
Publisher:
Oxford University Press

...texts in creative ad hoc layouts. These surrounding texts would afterwards be incorporated into the next, equally authoritative MS witness of the text. There are, as well, many testimonies of scribal intervention, correction, and editing, especially in colophons. An interesting example is the colophon of the famous Leiden University MS of the Palestinian Talmud, the only surviving complete medieval MS of this work. The scribe reports that he saw himself as forced to correct the text according to the best of his knowledge, since his copy was full of mistakes....

42 The History of the Book in Japan

42 The History of the Book in Japan   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
8,089 words
Publisher:
Oxford University Press
Illustration(s):
4

...Imported works needed to be copied to become accessible, and this was particularly important in the case of Buddhist texts once Buddhism took root in Japan. By the 7 th century, therefore, shakyō , or sutra copying, was an organized activity, both as a means of reproducing texts for study and devotion and as a pious activity in its own right. In 673 , a complete copy of all the Buddhist texts so far transmitted to Japan was made at the Kawaradera Temple for the purpose of preservation, while a sutra copied in 686 was copied primarily to benefit the...

6 The European Printing Revolution

6 The European Printing Revolution   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
6,082 words
Publisher:
Oxford University Press
Illustration(s):
1

...of 1,000 copies—when there were better prospects for distribution, either because the edition had been commissioned or because of the work’s great popularity. The popular sermons of Roberto Caracciolo were printed by Mathias Moravus in Naples in 1489 in 2,000 copies. In 1492 , Bartholomaeus Ghotan in Lübeck produced 800 paper copies and sixteen *vellum copies of the Revelations of St Birgitta, commissioned by the monastery of Vadstena, Sweden. The work of Savonarola was printed in Florence in 1500 in a run of between 2,000 and 3,000 copies. The...

18 Theories of Text, Editorial Theory, and Textual Criticism

18 Theories of Text, Editorial Theory, and Textual Criticism   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
5,963 words
Publisher:
Oxford University Press

...the narrow principle of the copy-text’ (p. 26). In Greg’s recommended procedure, the editor (where extant texts ‘form an ancestral series’) normally chooses the earliest text, which will ‘not only come nearest to the author’s original in accidentals, but also (revision apart) most faithfully preserve the correct readings where substantive variants are in question’ (pp. 22, 29). Having chosen the copy text, the editor will follow it regarding accidentals. Where there is more than one text of comparable authority, however, ‘copy-text can be allowed no...

38 The History of the Book in the Muslim World

38 The History of the Book in the Muslim World   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
13,110 words
Publisher:
Oxford University Press
Illustration(s):
4

...by scholars with particular needs, or by authors. Many MSS, however, were not written by professionals. Some were written by authors themselves: a number of *autograph or *holograph copies of Muslim writings survive in libraries. Impecunious writers and scholars also often resorted to copying in order to sustain themselves; students and other readers frequently made copies, in libraries and elsewhere, simply for their own use; such MSS often fall well short of the standards of calligraphy, or even legibility, found in those made for sale or on commission....

40 The History of the Book in China

40 The History of the Book in China   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
8,923 words
Publisher:
Oxford University Press
Illustration(s):
3

...also include tomb inscriptions ( muzhi ), inscriptions on natural stone surfaces, and inscriptions on objects such as Buddhist and Daoist stone sculptures. Engraving of the Han ‘stone classics’ was undertaken in ad 175–183 ; the tablets were erected in a public place at the capital Luoyang to allow scholars and students to copy standardized versions of the Confucian classics. Three or four centuries later the technique of *ink-squeeze rubbings made from bei initiated the primitive duplication of texts that led to the method of xylographic...

20a The History of the Book in Britain, c.1475–1800

20a The History of the Book in Britain, c.1475–1800   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
6,011 words
Publisher:
Oxford University Press

....’ Such ad hoc conglomerations were essentially joint-stock companies; each member bought shares in a book and divided the profits according to his initial investment. Such joint ventures spread the financial risk of publishing; for a large work such as the Dictionary in two substantial *folio volumes, a considerable amount of capital was required. Another tactic adopted by publishers to minimize the investment risk involved in undertaking larger-scale projects was to seek out subscribers who paid (or sometimes part-paid) for their copy of a new work...

11 The Technologies of Print

11 The Technologies of Print   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
10,192 words
Publisher:
Oxford University Press
Illustration(s):
8

...from mulberry bark, hemp, and rags is the start of the 2 nd century ad (although some scholars maintain that the actual date is between 200 and 100 bc ); by the 3 rd century, such paper was commonly used in China to write documents. In 1276 , *paper mills were operating at Fabriano in Italy, and in 1390 the first paper mill in Germany was established at Nuremberg. It is not known whether awareness of the processes used in China and neighbouring countries to make multiple copies of books had penetrated to the West before a complete system for...

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