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Ten-Twent'-Thirt'

The name was given to popular‐priced theatres and touring companies in the late 19th and very early 20th century. These companies toured small towns and poorer large‐city neighborhoods, ...

Ten‐Twent'‐Thirt'

Ten‐Twent'‐Thirt'   Reference library

The Oxford Companion to American Theatre (3 ed.)

Reference type:
Subject Reference
Current Version:
2004
Subject:
Performing arts, Theatre
Length:
70 words

...‐Twent'‐Thirt' . The name was given to popular‐priced theatres and touring companies in the late 19th and very early 20th century. These companies toured small towns and poorer large‐city neighborhoods, offering shows for which the best seats were thirty cents and the cheapest were a dime. Many important theatrical figures and ardent playgoers received their first taste of theatre from these outfits, which were also a training ground for future...

Ten-Twent'-Thirt'

Ten-Twent'-Thirt'  

Reference type:
Overview Page
The name was given to popular‐priced theatres and touring companies in the late 19th and very early 20th century. These companies toured small towns and poorer large‐city neighborhoods, offering ...
Economics of the American Theatre

Economics of the American Theatre   Reference library

The Oxford Companion to American Theatre (3 ed.)

Reference type:
Subject Reference
Current Version:
2004
Subject:
Performing arts, Theatre
Length:
2,077 words

...and thirty of them had already recouped their costs. However, the road began to change noticeably in the early years of the 20th century, when films arrived to lure less affluent and less educated playgoers away from live theatre. Cheap touring companies such as the TenTwent'‐Thirt ' groups, which presented lurid melodramas, treacly comedy, and old operettas at prices between 10¢ and 30¢, quickly disappeared. Real changes started to affect theatrical economics about the time of World War I. Wartime inflation was coupled with the rise of unions, most...

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