You are looking at 1-3 of 3 entries  for:

  • All: Peoplemeter x
clear all

View:

Overview

Peoplemeter

A device attached to a television set recording who watches what and when. Viewers identify themselves by pushing buttons.

Peoplemeter

Peoplemeter  

Reference type:
Overview Page
Subject:
Media studies
A device attached to a television set recording who watches what and when. Viewers identify themselves by pushing buttons.
audience measurement

audience measurement  

Reference type:
Overview Page
Subject:
Media studies
Primarily applied to quantitative research into audience size and demographics for particular broadcasting media, individual channels, stations, or programmes, or for particular newspapers or ...
Television, Spanish-Language

Television, Spanish-Language   Reference library

The Oxford Encyclopedia of Latinos and Latinas in the United States

Reference type:
Subject Reference
Current Version:
2005
Subject:
History, Regional and National History
Length:
3,242 words

...that marked the 1980s and that fostered the growth of Spanish-language television. The deregulation of the cable industry, combined with increased product differentiation in marketing and new technologies in audience measurement, particularly Nielsen's introduction of the PeopleMeter, led to unprecedented segmentation in the domestic television market during the 1980s and fostered an environment propitious to the expansion of U.S. Spanish-language television. As Joseph Turow documents in Breaking Up America: Advertisers and the New Media World , by the...

View: