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E Jerome McCarthy

Marketing professor at Michigan State University, and a pivotal figure in the development of marketing thinking, particularly what has come to be known as the ‘managerial approach’. ...

McCarthy, E Jerome

McCarthy, E Jerome (1928–)   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
67 words

..., E Jerome ( 1928– ) Marketing professor at Michigan State University, and a pivotal figure in the development of marketing thinking, particularly what has come to be known as the ‘managerial approach’. Co-author of the influential Basic Marketing: a managerial approach (with W Perrault Jr and JP McCann ) in 1960 , he developed the concept of the 4 Ps (product, price, place, promotion). See marketing mix...

E Jerome McCarthy

E Jerome McCarthy  

Marketing professor at Michigan State University, and a pivotal figure in the development of marketing thinking, particularly what has come to be known as the ‘managerial approach’. Co-author of the ...
Lucius Pomponius

Lucius Pomponius  

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Overview Page
(RE 101, fl. 89 bc, according to Jerome)of Bononia; author of fabulae Atellanae, which he and his contemporary Novius made literary. We have seventy titles and nearly 200 lines. ...
Quinctius Atta, Titus

Quinctius Atta, Titus  

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Overview Page
(RE 21) (d. 77 bc, according to Jerome),author of fabulae togatae (some 25 lines and twelve titles survive) and epigrams (one hexameter survives). Praised in antiquity for his character-drawing and ...
Caecilius Statius

Caecilius Statius  

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Overview Page
(RE 25)author of fabulae palliatae (fl. 179 bc, d. 168, according to Jerome, who says he was an Insubrian gaul, perhaps from Milan. He was taken to Rome as ...
Turpilius

Turpilius  

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Overview Page
(RE 7) (died old, 103 bc,according to Jerome), author of fabulae palliatae. Thirteen titles and some 200 lines survive; the titles are all Greek (several from Menander (1)), and ...
Flahooley

Flahooley   Reference library

The Oxford Companion to the American Musical

Reference type:
Subject Reference
Current Version:
2009
Subject:
Performing arts, Music
Length:
243 words

...the show lives on as a cult favorite because of its quirky plot and exhilarating score by Sammy Fain (music) and E. Y. Harburg (lyrics). The wacky libretto by Harbach and Fred Saidy makes fun of big business, the McCarthy witch hunts, the atom bomb, and modern consumerism; it's a script that either delights or infuriates theatregoers. Toy manufacturer B. G. Bigelow ( Ernest Truex ) takes the advice of his ideas man Sylvester (Jerome Courtland) and puts out a laughing doll named Flahooley to compete with all the crying dolls on the market. Soon Arab...

Caecilius (RE 25) Statius

Caecilius (RE 25) Statius   Reference library

Peter George McCarthy Brown

The Oxford Classical Dictionary (4 ed.)

Reference type:
Subject Reference
Current Version:
2012
Subject:
Classical studies, History
Length:
286 words

...clues to his interests. See comedy, latin ; palliata . Fragments E. H. Warmington , Remains of Old Latin 1 (Loeb, 1935); Ribbeck , CRF ; T. Guardi (1974). PHerc. 78 contains Caecilius’ Obolostates sive Faenerator (‘The Money-Lender’), but very little can be deciphered: see K. Kleve, Cron. Erc. 1996. Literature F. Leo , Geschichte der römischen Literatur (1913), 217 ff; J. Wright , Dancing in Chains (1974); CHCL 2. 115 f., 813 f; Herzog-Schmidt 1. 229–31. Peter George McCarthy...

marketing mix

marketing mix   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
416 words
Illustration(s):
1

...There are multiple marketing mix models, each with different ingredients. The most famous and popular mix of all has become known as the 4 Ps model, the key ingredients being product , price , promotion , and place (or distribution), which was developed by E Jerome McCarthy . Since its inception this model has been much debated and much contributed to. There are alternatives that talk of 6 Ps (to include politics and public relations). Various academics have proffered an alternative: the 4 Cs, which takes a buyer’s view of the market (in...

DEMERS, Jérôme

DEMERS, Jérôme (1774–1853)   Reference library

Jenifer Nipps

Dictionary of Early American Philosophers

Reference type:
Subject Reference
Current Version:
2013

...year having been well-prepared by his uncle at Recollet, Bossu, and the lessons he received from McCarthy. His first course notes were dated from 1804 and divided into mathematical, systematic, and experimental physics, which was according to a plan taken from the Dictionnaire de physique by Aimé-Henri Paulian . He also took inspiration from the work of Mathurin-Jacques Brisson , Jean Saury (or Sauri), Nicolas-Louis de La Caille , and Joseph-Jérôme Lefrançois de Lalande , and also from Pierre Süe’s treatise Histoire du galvanisme et analyse des...

Plautus

Plautus   Reference library

Peter George McCarthy Brown

The Oxford Classical Dictionary (4 ed.)

Reference type:
Subject Reference
Current Version:
2012
Subject:
Classical studies, History
Length:
2,227 words

..., 2nd edn. (1987); Herzog–Schmidt 1. 183–228; M. Bettini , Verso un' antropologia dell'intreccio (1991); E. Lefèvre , E. Stärk , and G. Vogt-Spira , Plautus barbarus (1991); W. S. Anderson , Barbarian Play: Plautus' Roman Comedy (1993); T. J. Moore , The Theater of Plautus (1998); K. McCarthy , Slaves, Masters and the Art of Authority in Plautine Comedy (2000); N. Slater , Plautus in Performance , 2nd edn. (2000); C. Questa and R. Raffaelli (eds.), Due seminari plautini (2002); C. Questa , Sei letture plautine (2004). The series ...

Ephrem

Ephrem (306–373)   Reference library

Sebastian Brock

The Oxford Dictionary of Late Antiquity

Reference type:
Subject Reference
Current Version:
2018

...R. Tonneau (CSCO 152–3, Scr. syr. 71–2, 1955). ET E. Mathews and J. Amar , St Ephrem the Syrian, Selected Prose Works (FC 91, 1994). ed. L. Leloir , S. Éphrem, Commentaire sur l’évangile concordante (1963, 1990). ET C. McCarthy , Saint Ephrem’s Commentary on Tatian’s Diatessaron (1993). ed. (with ET) C. W. Mitchell , S. Ephrem’s Prose Refutations of Mani, Marcion and Bardaisan , 2 vols. (1912, 1921). Poetry (a) Memre , ed. (with GT) E. Beck (CSCO 212–13, 1961). Sermones , I–IV, ed. (with GT) E. Beck (CSCO 305–6, 311–12, 320–1, 334–5 (1970–3; not...

Armory Show

Armory Show   Reference library

The Grove Encyclopedia of American Art

Reference type:
Subject Reference
Current Version:
2011
Subject:
Art & Architecture
Length:
1,051 words
Illustration(s):
1

...A. J. , xxvii/2 (1987), pp. 2–33 M. Green : New York, 1913: The Armory Show and the Paterson Strike Pageant (New York, 1988) C. I. Oaklander : “ Clara Davidge's Madison Art Gallery: Sowing the Seed for the Armory Show, ” Archvs Amer. A. J. , xxxvi/3–4 (1996), pp. 20–37 L. McCarthy , “ The ‘Truths’ about the Armory Show: Walter Pach's Side of the Story, ” Arch. Amer. A. J. 44 (2004), no.3/4, pp. 2–13 M. Leja , “ Art and Class in the Era of Barnum, ” Vis. Res. , xxii (2006), no. 1, pp. 53–62 Judith...

Classical Persian

Classical Persian   Reference library

The Oxford Guide to Literature in English Translation

Reference type:
Subject Reference
Current Version:
2006
Subject:
Literature
Length:
3,215 words

...and North America. FitzGerald's Omar inspired E. H. Whinfield's ( 1836–1922 ) scholarly and more accurate verse rendering (though it includes many poems spuriously attributed to Khayyâm); the prose version of Justin McCarthy ( 1860–1936 ), founder of the Omar Khayyam Club of London; several literal versions (based on various Persian manuscripts) by the scholar Edward Heron-Allen ( 1861–1943 ), two of them accompanied by verse renditions, the one by Arthur Talbot being of high quality. In the 1960s J. C. E. Bowen added a new but rather old-fashioned...

Otloh of St Emmeram

Otloh of St Emmeram (1010–70)   Reference library

Ellen Joyce

The Oxford Guide to the Historical Reception of Augustine

Reference type:
Subject Reference
Current Version:
2014
Subject:
Religion
Length:
1,594 words

...(1979–1142)’, in D. E. Aune and J. McCarthy (eds), The Whole and Divided Self (New York 1997) 130–57. H. Röckelein , Otloh, Gottschalk, Tnugdal. Individuelle und kollektive Visionsmuster des Hochmittelalters (Frankfurt 1987). ——, ‘Hochmittelalterliche Autobiographien als Zeugnis des Lebenslaufs und der Reflexion über Erziehung. Das Beispiel Otlohs von St. Emmeram und Guiberts von Nogent’, in R. W. Keck and E. Wiersing (eds), ...

calendars and reckoning of time

calendars and reckoning of time   Reference library

The Oxford Dictionary of the Middle Ages

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Early history (500 CE to 1500)
Length:
2,300 words
Illustration(s):
1

...translation by St *Jerome , it became the backbone of much early medieval historiography. By the 5th century, a ‘Christian era’ counted from the Passion appears simultaneously in the histories of *Prosper of Aquitaine and the paschal tables of Victorius, though Alexandrian tables later preferred the ‘era of the martyrs’ (a euphemism for the era of Diocletian, commencing ad 284/5 ). Dionysius Exiguus calibrated his table to the year of Christ’s incarnation ( annus Domini ), which he derived from the chronology in Eusebius/Jerome, but modified slightly...

Lebanon Hostage Crisis, UN Role in

Lebanon Hostage Crisis, UN Role in   Reference library

The Oxford International Encyclopedia of Peace

Reference type:
Subject Reference
Current Version:
2010
Subject:
Social sciences
Length:
2,287 words

...chained to the wall, we were moving 20 feet daily to the toilet and back. (Sutherland 1996, 343) On 8 August, Picco personally brought to Damascus the British journalist John McCarthy (1956–), who had been held as a hostage in Lebanon for five years. The writer Edward A. Tracy (1931–) was turned over to Picco personally on 11 August by the Revolutionary Justice Organization. Jerome Leyraud, a French aid worker held captive for three days, was also released. The month of September was crucial in the release of more hostages, with United Nations officials...

Covenant

Covenant   Reference library

Pauline A. Viviano

The Oxford Encyclopedia of the Bible and Law

Reference type:
Subject Reference
Current Version:
2015
Subject:
Religion, Law
Length:
6,252 words

...on the Book of Deuteronomy , edited by Duane L. Christensen , pp. 62–77. Winona Lake, Ind.: Eisenbrauns, 1993. McCarthy, Dennis J. “ B e rît and Covenant in the Deuteronomistic History.” In Studies in the Religion of Ancient Israel , pp. 65–85. Supplements to Vetus Testamentum 23. Leiden, The Netherlands: Brill, 1972a. McCarthy, Dennis J. Old Testament Covenant: A Survey of Current Opinions . Richmond, Va.: John Knox, 1972b. McCarthy, Dennis J. Treaty and Covenant . Analecta Biblica 21A. Rome: Pontifical Biblical Institute, 1978. McKenzie, Steven...

Kings

Kings   Reference library

Marvin A. Sweeney

The Oxford Encyclopedia of the Bible and Ethics

Reference type:
Subject Reference
Current Version:
2015
Subject:
Religion, Philosophy
Length:
6,412 words

...is the Latin translation that functions as sacred scripture in the Roman Catholic Church. It was completed by Jerome in the fourth century c.e. , who consulted with rabbinic scholars to produce a translation that corresponded more closely to the Hebrew text. It replaced the Old Latin version, which was heavily influenced by Greek textual traditions. The Syriac Peshitta version of Kings, represented in manuscripts from the sixth century c.e. and afterward, functioned as sacred scripture in the Syrian Orthodox Churches. It appears to represent a...

Expressionism

Expressionism   Reference library

The Grove Encyclopedia of American Art

Reference type:
Subject Reference
Current Version:
2011
Subject:
Art & Architecture
Length:
3,305 words
Illustration(s):
1

...despite its apparent victory, the progressive cause of modern art was still at risk. Howard Devree , responding to the controversy in the New York Times , argued that the best contemporary art (i.e. the contemporary art most likely to find a wide audience in America) was stylistically advanced yet retained recognizably humanistic content. But in the pre-McCarthy foment of the late 1940s, figurative Expressionism would appear to partisans of avant-garde art as too closely aligned with reactionary forces. In the late 1940s and throughout the 1950s, crusaders...

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