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Advertising Cookbooklets and Recipes

Since the mid-nineteenth century, recipes have been used to sell products. At first, recipes were incidental to the products advertised. Publishers hoped that readers interested in the ...

Advertising Cookbooklets and Recipes

Advertising Cookbooklets and Recipes   Reference library

Andrew F. Smith

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

... Cookbooklets and Recipes Since the mid-nineteenth century, recipes have been used to sell products. At first, recipes were incidental to the products advertised. Publishers hoped Product Cookbooklet.  Food Surprises from the Mirro Test Kitchen (c. 1920). Collection of Bonnie Slotnick that readers interested in the recipes would see and buy the advertised products. As the century progressed, advertisers became much more sophisticated, and recipes often called for the use of the products that were being advertised. In many ways, advertising ...

Advertising Cookbooklets and Recipes

Advertising Cookbooklets and Recipes  

Since the mid-nineteenth century, recipes have been used to sell products. At first, recipes were incidental to the products advertised. Publishers hoped that readers interested in the recipes would ...
Pillsbury Bake-Off

Pillsbury Bake-Off   Reference library

Bonnie J. Slotnick

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...and frosting mixes and refrigerated dough—was encouraged, and “quick and easy preparation” became a judging standard. An illustrated booklet published after each Bake-Off affords the winning recipes wide distribution, and early Bake-Off booklets (especially the first one) are sought-after collectibles. Browsing through them yields fascinating insights into a half century of baking in America, and quite a few of the winning recipes have become national favorites. [ See also Advertising Cookbooklets and Recipes ; Pillsbury ; Pillsbury Doughboy ; Recipes .]...

Mayonnaise

Mayonnaise   Reference library

Andrew F. Smith

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...major food advertising campaign, including a weekly two-hour radio show. At the end of this introductory period, Miracle Whip outsold all brands of mayonnaise. In the late 1980s, Kraft introduced Miracle Whip Light and Miracle Whip Cholesterol Free. In 1991 , Miracle Whip Free, with no fat at all, was launched. Mayonnaise is a major American condiment and is increasingly sold in other countries, which can be attributed, in part, to the global spread of American fast food. [ See also Advertising Cookbooklets and Recipes ; Condiments ; Salads and Salad...

Del Monte Foods

Del Monte Foods   Reference library

Andrew F. Smith

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...fruits, and vegetables. At the beginning of the twenty-first century, Del Monte was one of the largest producers and distributors of processed fruit and vegetable products in the United States. In 2011 the company was acquired by an investor group led by funds affiliated with Kohlberg Kravis Roberts & Co. L.P., Vestar Capital Partners, and Centerview Partners. [ See also Advertising Cookbooklets and Recipes ; Canning and Bottling ; Ketchup .] Bibliography Braznell, William . California's Finest: The History of the Del Monte Corporation and the Del...

Avocados

Avocados   Reference library

Andrew F. Smith

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...produced 268,000 tons of avocados and was the third-largest avocado producer in the world after Mexico and Indonesia. Despite record production, importation of avocados from Caribbean countries and South America is common in the United States in the early twenty-first century. [ See also Advertising Cookbooklets and Recipes ; Dips ; Mexican American Food .] Bibliography Calavo . Introducing the Calavo . Los Angeles: Calavo Growers of California, 1927. Hicks, Judy , and Mims Thompson . The Alluring Avocado: Recipes Hot and Cold . New York: Walker, 1966....

Pineapple

Pineapple   Reference library

Andrew F. Smith

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...diet. [ See also Advertising Cookbooklets and Recipes ; Canning and Bottling ; Fruit ; Randolph, Mary .] Bibliography Beauman, Fran . The Pineapple: King of Fruits. London: Chatto & Windus, 2005. Hale, Marion Mason . The Kingdom that Grew Out of a Little Boy's Garden . Honolulu, Hawaii: Hawaiian Pineapple Company, 1929. Hyles, Claudia . And the Answer Is a Pineapple: The King of Fruit in Folklore, Fabric, and Food . Burra Creek, NSW, Australia: Milner, 1998. Okihiro, Gary Y. Pineapple Culture: A History of the Tropical and Temperate . Berkeley:...

Karo Syrup

Karo Syrup   Reference library

Jay Weinstein

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...of corn syrup has increased dramatically, fewer people than ever are manufacturing candies in the home. Karo is widely distributed for commercial use and, though regional brands exist, it remains the only brand available in grocery stores nationwide. [ See also Advertising ; Advertising Cookbooklets and Recipes ; Breakfast Foods ; Clarifying ; Coca-Cola ; Corn Syrup ; High-Fructose Corn Syrup ; Pies and Tarts ; Southern Regional Cookery ; Sugar .] Jay...

Quaker Oats Man

Quaker Oats Man   Reference library

Charlotte Biltekoff

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...advertising and made the Quaker man a familiar symbol on free samples, billboards, streetcar placards, rural fences, magazines, newspapers, promotional items, such as calendars and match strikers, and booths at fairs and expositions. The Quaker Oats Company. Quaker has remained a popular trademark figure into the twenty-first century, with just three revisions to his appearance. In 1946 a black-and-white image of the familiar smiling-head portrait was designed by Jim Nash to replace the original standing figure. Quaker Oats Man.  From a cookbooklet...

Casseroles

Casseroles   Reference library

Sara Rath

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...soup is, according to the magazine Texas Monthly , “the clubwoman's contribution to Texas cuisine.” [ See also Advertising Cookbooklets and Recipes ; Campbell Soup Company ; Cooking Techniques ; Pots and Pans .] Bibliography Kaufman, William I. The Art of Casserole Cookery . New York: Doubleday, 1967. Swartz, Mimi . “ King Ranch Casserole. ” Texas Monthly (January 1989). Vilas, James . Crazy for Casseroles . Boston: Harvard Common Press, 2003. Sara...

Vanilla

Vanilla   Reference library

Andrew F. Smith

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...States and has been referred to as the “Vanilla Queen.” The largest culinary use of vanilla is in the making of ice cream. Until the mid-twentieth century, vanilla was America's favorite ice cream flavor, followed by chocolate. Although no longer America's favorite flavor of ice cream, vanilla remains an important ice cream flavor. The largest American manufacturer of vanilla extract and vanillin is McCormick and Company, which was founded in Baltimore in 1889 . [ See also Advertising Cookbooklets and Recipes .] Bibliography Havkin-Frenkel, Daphna , and Faith...

Hunt's

Hunt's   Reference library

Andrew F. Smith

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...Simon introduced new lines of convenience foods, including Manwich, Skillet dinners, and snack packs. By the 1950s the company claimed to be the largest processor of tomato-based products in the world. It increased its tomato products to include spaghetti sauce and barbecue sauce. To promote its tomato products, Hunt Food, published advertising cookbooklets, such as Hunt's Complete Tomato Sauce Cookbook ( 1976 ). Simon merged Hunt Foods with the Wesson Oil and Snowdrift Company to create Hunt-Wesson Foods in 1960 . Eight years later, Hunt-Wesson Foods...

Campbell Soup Company

Campbell Soup Company   Reference library

Andrew F. Smith

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...way of advertising was through regular offerings of cookery pamphlets and cookbooks emphasizing how soups could be enhanced or used as ingredients to make other dishes. Campbell's published its first advertising cookbooklet in 1910 and has subsequently put out dozens of such items. The recipes that appear in these booklets frequently were reprinted in newspapers, magazines, and cookbooks. In 1994 , the Campbell Soup Company was inducted into the Marketing Hall of Fame. It is one of the leading advertisers in the United States. Globalization and...

Jell-O

Jell-O   Reference library

Carolyn Wyman

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...their hearts and stomachs than time in their schedules to make it. [ See also Advertising Cookbooklets and Recipes ; Coffee Substitutes ; Desserts ; General Foods ; Jell-O Molds ; Kraft Foods ; Radio Food Shows ; Television .] Bibliography Jell-O. http://www.kraftbrands.com/jello/. Official Kraft Foods website includes a decade-by-decade history, historic ads, and a searchable recipe database. Jell-O Gallery , The. http://www.jellomuseum.com . Website of the Jell-O museum in LeRoy, N.Y., features early history, trivia, and historic recipes. Kraft Inc ....

Recipes

Recipes   Reference library

Nach Waxman

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...If this proves to be the case, there may be movement on the part of food writers and editors to provide their readers with more in the way of inspiration and guidance and less in the way of highly specific prescriptions. Certainly recipes that invite people to explore and to grow in their kitchens will, in the long run, produce better and more innovative cooking, thereby contributing to an overall improvement in the ways Americans eat. [ See also Advertising Cookbooklets and Recipes ; Child, Lydia Maria ; Cookbooks: Manuscript Cookbooks ; Farmer, Fannie ; ...

Kellogg Company

Kellogg Company   Reference library

Robert W. Brower

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...happiness and well-being of children,” Will Kellogg established the W. K. Kellogg Child Welfare Foundation in 1930 . Later renamed the W. K. Kellogg Foundation, it is primarily funded by a trust that holds Kellogg Company shares of stock donated by Will Kellogg in 1934 . The foundation holds about 30 percent of the company stock; as a result, every purchase of a Kellogg product generates money for the foundation, making it one of the world's largest private philanthropic foundations. [ See also Advertising ; Advertising Cookbooklets and Recipes ; Breakfast...

Rorer, Sarah Tyson

Rorer, Sarah Tyson   Reference library

Bonnie J. Slotnick

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...shortening, Wesson oil, Cream of Maize cereal, Tabasco sauce, Cleveland baking powder, and the Enterprise meat chopper. Among her books are Mrs. Rorer's New Cook Book ( 1902 ); Bread and Bread-Making ; Home Candy Making ; Hot Weather Dishes ; How to Use a Chafing Dish ; Ice Creams, Water Ices, Frozen Puddings ; Made Over Dishes ; Sandwiches ; Salads ; New Ways for Oysters ; and the temptingly titled Dainties . [ See also Advertising Cookbooklets and Recipes ; Cookbooks: From 1860 to World War I ; Cooking Schools: Nineteenth Century .]...

Borden

Borden   Reference library

Joseph M. Carlin

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...of the Borden Milk Company, began appearing in newspaper and radio advertisements in the 1930s. In these early appearances Elsie is clearly a cow. She stands on all fours; she does not wear clothes, except for a garland Elsie's Magic Recipes.  Cookbooklet published by the Borden Company (New York, 1942). Collection of Andrew F. Smith of daisies around her neck; and her face is squarish and cowlike, with a broad mouth and big eyes. At the New York World's Fair of 1939–1940 , Borden's enormous and enormously successful exhibit featured the Rotolactor, a...

Marketing

Marketing   Reference library

Brian Wansink

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...meets the ever-changing demands of consumers. [ See also Advertising ; Advertising Cookbooklets and Recipes ; Community-Supported Agriculture ; Dairy Industry ; Farmers’ Markets ; Grocery Stores ; Milk: Packaging ; Packaging ; Radio Food Shows ; Television ; Transportation of Food .] Bibliography Belonax, Joseph J. Food Marketing . Boston: Pearson Custom, 1999. Hampe, E. C. , and M. Wittenbery . The Food Industry: Lifeline of America , 2d ed. New York: McGraw-Hill, 1990. Sudman, Seymour , and Brian Wansink . Consumer Panels , 2d ed. Chicago:...

Rice

Rice   Reference library

Andrew F. Smith, Andrew F. Smith, and Zachary Nowak

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2013

...with melted marshmallows, was introduced in 1933 . Kellogg's produced an advertising cookbooklet, Creative Cookery Rice Krispies Recipe Collection ( 1982 ). Uncle Ben's Rice was developed in the 1940s by Gordon Harwell of Texas, who used a British process of treating rice with pressurized steam to drive minerals and vitamins into the kernel. To promote its product, Uncle Ben's, Inc., produced several cookbooklets, including Uncle Ben's Rice Cookery: How to Prepare 231 Delicious Recipes ( 1977 ). Minute Rice was developed by an Afghan inventor, Ataullah K....

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