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AIDA

One of many models that analyse and measure the customer's journey from ignorance to purchase. The AIDA model is simple, which partly explains its longevity and widespread use. The model ...

Modernism

Modernism   Reference library

Johanna Drucker, David Kolb, Leon Botstein, Deborah Jowitt, Randall Stevenson, Chika Okeke-Agulu, Aida Yuen Wong, and Sonal Khullar

Encyclopedia of Aesthetics (2 ed.)

Reference type:
Subject Reference
Current Version:
2014
Subject:
Art & Architecture, Philosophy
Length:
29,028 words
Illustration(s):
4

...Painting for the Nation: Artistic Discursive Practices in Early Twentieth-Century China.” Artibus Asiae 71, no. 2 (2011): 221–246. Wong, Aida Yuen . Parting the Mists: Discovering Japan and the Rise of National-Style Painting in Modern China . Honolulu: University of Hawai‘i Press, 2006. Yiu, Josh , ed. Writing Modern Chinese Art: Historiographic Explorations . Seattle, Wash.: Seattle Art Museum, 2009. Aida Yuen Wong India The case of modernism in India illuminates some of the problems and paradoxes of postcolonial and non-Western modernisms writ...

AIDA

AIDA   Quick reference

A Dictionary of Business and Management (6 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
78 words

... In marketing and communications theory, an acronym for a ttention, i nterest, d esire, and a ction. AIDA presents a hierarchy of communication effects often regarded as a useful guideline in creating an advertisement or making a sale. The potential customer should be led from his or her initial awareness, through stages of heightened interest and desire, to the point of action (i.e. making a purchase). A fifth stage, satisfaction, is sometimes added creating the acronym AIDAS...

Aida

Aida   Quick reference

A Dictionary of Opera Characters (2 ed.)

Reference type:
Subject Reference
Current Version:
2008
Subject:
Music, Opera, Performing arts
Length:
216 words

... ( Verdi ). Lib. by Antonio Ghislanzoni ; 4 acts; f.p. Cairo 1871 , cond. Giovanni Bottesini (a double‐bass virtuoso). Egypt, the time of the Pharaohs: Aida , daughter of the Ethiopian King Amonasro , is a slave of Amneris , daughter of the King of Egypt. Radamès wants to lead the Egyptian forces—he wants to see Aida, the woman he loves. Amneris is also in love with Radamès and, when he is crowned victor, the King offers him Amneris in marriage and whatever he desires. Radamès requests liberty for the prisoners. The night before the wedding, ...

Aida

Aida   Quick reference

The Oxford Dictionary of Music (6 ed.)

Reference type:
Subject Reference
Current Version:
2013
Subject:
Music
Length:
106 words

... Opera in 4 acts by Verdi to lib. by Ghislanzoni , being It. trans. from Fr. prose of Camille du Locle based on plot by Fr. Egyptologist Auguste Mariette Bey (Verdi had major hand in lib. and wrote words of final duet ‘O terra, addio’). Metastasio's lib. Nitteti ( 1756 ) was major source of plot. Commissioned by Khedive of Egypt (but not, as is often said, for opening of either Suez Canal or Cairo Opera House). Comp. 1870 . F.p. Cairo 1871 , La Scala 1872 (with extra aria for Aida), NY 1873 , Met 1886 (in German), London 1876 . Spelling Aïda,...

Aïda

Aïda   Reference library

Brewer's Dictionary of Phrase & Fable (19 ed.)

Reference type:
Subject Reference
Current Version:
2013

... The heroine of Giuseppe Verdi ’s popular opera of the same name ( 1871 ). She is an Ethiopian princess who is taken as a slave-girl in Egypt during the time of the pharaohs. She hides in the crypt where her lover, Radamès, is to be buried alive, and at the end of the opera dies in his arms. Her name suggests not only Arabic aida , ‘benefit’, but also French aider , ‘to save’ and Greek aidōs , ‘modesty’,...

Aida

Aida   Reference library

The Oxford Companion to the American Musical

Reference type:
Subject Reference
Current Version:
2009
Subject:
Performing arts, Music
Length:
173 words

... (Palace Theatre 2000 ). Only the basic story and character names from Verdi's celebrated opera were retained in this soft-rock version of the tragic romance between the Nubian slave-princess Aida (Heather Headley) and the Egyptian prince Radames (Adam Pascal). His betrothed, the princess Amneris (Sherie René Scott), was a spoiled clothes horse and provided comic relief in the grim tale that ended with Aida and Radames buried alive together. Linda Woolverton , David Henry Hwang , and director Robert Falls wrote the script and the Disney company...

Aida

Aida   Reference library

The Oxford Companion to Music

Reference type:
Subject Reference
Current Version:
2011
Subject:
Music
Length:
62 words

...Aida . Opera in four acts by Verdi to a libretto by Antonio Ghislanzoni after a scenario by Auguste Mariette (Cairo, 1871 ; Milan, 1872 ); it was not, as is often supposed, written for the opening of the Suez Canal in 1869 , nor commissioned by the Khedive of Egypt to open the new Cairo Opera House, which was inaugurated in 1869 with Rigoletto...

Aida

Aida   Quick reference

A Dictionary of Opera Characters (2 ed.)

Reference type:
Subject Reference
Current Version:
2008
Subject:
Music, Opera, Performing arts
Length:
301 words

... ( Verdi : Aida ). Sop. Daughter of Amonasro, King of Ethiopia. She was captured when the Egyptians defeated Ethiopia and is now a slave to the Egyptian princess Amneris. Aida is torn between her love for Radamès, captain of the Egyptian army, and loyalty to her own country. She is urged to use Radamès to secure for her father the plans of the Egyptian army, so that the Ethiopians can defeat them. She tries to persuade Radamès to elope with her—this will avoid the marriage which is planned for him with Amneris and at the same time will remove the need for...

Aida

Aida   Quick reference

The Grove Book of Operas (2 ed.)

Reference type:
Subject Reference
Current Version:
2008
Subject:
Music, Opera, Performing arts
Length:
2,838 words

... Opera in four acts by Giuseppe Verdi to a libretto by Antonio Ghislanzoni after a scenario by Auguste Mariette ; Cairo, Opera House, 24 December 1871 . The first cast included Eleonora Grossi (Amneris), Antonietta Anastasi‐Pozzoni (Aida), Pietro Mongini (Radames) and Francesco Steller (Amonasro). The King of Egypt bass Amneris his daughter mezzo‐soprano Aida an Ethiopian slave soprano Radames Captain of the Guards tenor Ramfis Chief Priest bass Amonasro King of Ethiopia, Aida's father baritone The High Priestess soprano A Messenger tenor...

Aida

Aida (2000)   Reference library

The Oxford Companion to American Theatre (3 ed.)

Reference type:
Subject Reference
Current Version:
2004
Subject:
Performing arts, Theatre
Length:
175 words

... ( 2000 ) , a musical play by Linda Woolverton , Robert Falls , David Henry Hwang (book), Elton John (music), Tim Rice (lyrics). [ Palace Theatre , 1,852 perf.] Only the basic story of Verdi 's celebrated opera is retained in this soft‐rock version of the tragic romance between the slave‐princess Aida ( Heather Headley ) and the Egyptian prince Radames ( Adam Pascal ). Notable songs : Every Story Is a Love Story; Elaborate Lives; My Strongest Suit. Bob Crowley 's creative, anachronistic sets and Natasha Katz 's dazzling lighting contributed...

AIDA

AIDA   Quick reference

A Dictionary of Marketing (4 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Social sciences, Business and Management
Length:
453 words

... ( Attention Interest Desire Action ) One of many models that analyse and measure the customer’s journey from ignorance to purchase. The AIDA model is simple, which partly explains its longevity and widespread use. The model was developed in 1898 by St Elmo Lewis in an attempt to explain how personal selling works. The model laid out a sequence that describes the process a salesperson must lead a potential customer through in order to achieve a sale. The stages, Attention, Interest, Desire, and Action, form a linear hierarchy. In order to be motivated...

Bortnik, Aída

Bortnik, Aída   Reference library

Jean Graham-Jones

The Oxford Encyclopedia of Theatre and Performance

Reference type:
Subject Reference
Current Version:
2005
Subject:
Performing arts, Theatre
Length:
53 words

...Aída ( 1942–  ) Argentinian writer. Internationally regarded for her screenplays, Bortnik has also written seven plays, including two for Teatro Abierto festivals in Buenos Aires ( Daddy Dearest , 1981 ; One by One , 1983 ). Her 1984 Springtimes , premièred during redemocratization, traces three generations of Argentines over a 25-year period. Jean...

Barrera, Aída

Barrera, Aída   Reference library

The Oxford Encyclopedia of Latinos and Latinas in the United States

Reference type:
Subject Reference
Current Version:
2005
Subject:
History, Regional and National History
Length:
609 words

...Aída , television producer and author . Aída Nydia Barrera has been a pioneer in the development of bilingual children's television programming. Born in Rio Grande City, Texas, Barrera grew up in various South Texas towns. She discovered at an early age through her family and her surroundings the cultural and social borderless connections between Mexico and the United States. However, while studying in a mostly white Catholic school in Edinburg, Texas, she became acutely aware of the ethnic, racial, cultural, and linguistic distinctions that divided...

Walker, Aida Overton

Walker, Aida Overton (14 February 1880)   Reference library

Black Women in America (2 ed.)

Reference type:
Subject Reference
Current Version:
2005
Subject:
History, Regional and National History
Length:
2,542 words
Illustration(s):
1

...Aida Overton (b. 14 February 1880 ; d. 11 October 1914 ), performer . According to Salem Tutt Whitney in his 1920 article “How to Join a Show,” Aida Overton Walker “[b]y force of ability, diligent study, strenuous work, tenacity of purpose and an almost superfluity of talent...climbed to the top-most rung of the theatrical ladder, without a white or colored peer in her line. And then, she ran afoul of the color line” ( Krasner 2002 , 71). Career Summary Aida Overton was born in New York City to Moses and Pauline Whitfield Overton . The family...

Cartagena Portalatín, Aída

Cartagena Portalatín, Aída (1918–1994)   Reference library

Daisy Cocco de Filippis

Dictionary of Caribbean and Afro–Latin American Biography

Reference type:
Subject Reference
Current Version:
2016
Subject:
History, Regional and National History
Length:
999 words

...of the mulatto intelligentsia in different parts of the world. Aída Cartagena Portalatín died in Santo Domingo on 3 June 1994 . Bibliography Works by Portalatín Culturas africanas: Rebeldes con causa . Santo Domingo, Dominican Republic: Taller, 1986. Danza, música e instrumentos de los indios de la Española . Santo Domingo, Dominican Republic: Universidad Autónoma de Santo Domingo, 1974. Del desconsuelo al compromise/From Desolation to Compromise: A Bilingual Anthology of the Poetry of Aida Cartagena Porlatín . Edited by Daisy Cocco de Filippis . Santo...

Ahmed, Ould Ahmed ʿAida

Ahmed, Ould Ahmed ʿAida (1861)   Reference library

pierre bonte

Dictionary of African Biography

Reference type:
Subject Reference
Current Version:
2011
Subject:
History, Regional and National History
Length:
915 words

...Ould Ahmed ʿAida (d. 1861 ) , emir of Mauritania, was the oldest son and successor to the emir SidʾAhmed, who was himself the son of ʿUthman, founder in the middle of the eighteenth century of the emirate of the Mauritanian Adrar ( Adrar tmar , “Adrar of the dates”), which SidʾAhmed institutionalized by stabilizing the title within the Ahl ʿUthman and by attaching to it emirate wealth, in particular goods paid as tribute from the znaga . Ahmed Ould Aida brought to the emirate a new renown in the Saharan west. His surname, Ould Aida, was given to...

AIDA

AIDA   Quick reference

A Dictionary of Abbreviations

Reference type:
Subject Reference
Current Version:
2011
Subject:
Encyclopedias, Language reference
Length:
5 words

... airbase incident damage...

AIDA

AIDA   Quick reference

A Dictionary of Abbreviations

Reference type:
Subject Reference
Current Version:
2011
Subject:
Encyclopedias, Language reference
Length:
5 words

... American Indian Development...

Aïda

Aïda   Quick reference

New Oxford Rhyming Dictionary (2 ed.)

Reference type:
Subject Reference
Current Version:
2013
Subject:
Language reference
Length:
153 words

... • bedder , cheddar, Edda, Enzedder, header, Kedah, shedder, shredder, spreader, tedder, threader, treader, Vedda • elder , Griselda, welder, Zelda • addenda , agenda, amender, ascender, attender, bender, blender, Brenda, contender, corrigenda, descender, engender, extender, fazenda, fender, gender, Glenda, Gwenda, hacienda, Länder, lender, mender, offender, pudenda, recommender, referenda, render, sender, slender, spender, splendour ( US splendor), surrender, suspender, tender, Venda, weekender, Wenda • parascender • bartender • homesteader •...

AIDA

AIDA abrév   Reference library

Oxford Business French Dictionary: French-English

Reference type:
Bilingual Dictionary
Current Version:
2003
Subject:
Bilingual dictionaries
Length:
10 words

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