medical community, the Reference library
Science, Technology, and Society
...print media) with interpersonal communication methods (such as group training classes for smoking cessation and aerobic exercise) to influence knowledge, attitudes, and risk behaviors related to heart disease. Mass media channels are typically employed at the onset of these campaigns to increase public awareness of the need for behavior change, and interpersonal channels are used later to present reinforcing materials and persuade audiences to engage in recommended risk-reduction behaviors. The inclusion of both mass media and interpersonal communications...
