high and low involvement
1. The degree of cognitive effort or elaboration required on the part of the audience in relation to the form of the message. Some texts demand more active interpretation than others, even within the ...
high and low involvement Quick reference
A Dictionary of Media and Communication (3 ed.)
...speaker in interpersonal communication whose speech , reflecting their enthusiasm and interest, is characterized by such features as rapidity, relatively short pauses, abrupt topic shifting, faster turn taking , and a tendency to speak without necessarily waiting for others to finish their turns. Tannen uses the term to describe a style she observed among New Yorkers. She notes that a high-involvement style of speaking is evaluated positively by other users of this style but is seen as dominating by those who do not. The comparison here is with a...
