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Social Media

Social Media   Reference library

Arthur Lizie

The Oxford Encyclopedia of Food and Drink in America (2 ed.)

Reference type:
Subject Reference
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...There is little to no opportunity for feedback from receiver to sender (although newspapers have long featured letters to the editor) and no means for receiver-to-receiver information exchange. Social media, enabled by “new media” interactive technology features of the so-called Web 2.0 and wireless communication, change all this, enabling inexpensive and easy-to-use public feedback from receiver to sender; one-to-one information flow from sender to receiver; and public forums for receiver-to-receiver information exchange. As such, social media participants are...