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aberrant decoding

aberrant decoding  

Reference type:
Overview Page
Subject:
Media studies
Making sense of a message or text in terms of a different code from the one used to encode it (Eco). This can be the basis for cultural misunderstandings: for example, the hand gesture made by ...
account planning

account planning  

The process of market and client research, development of a strategy that is specific to the client's needs, and the programmes and creative briefs that address them. The function was developed in UK ...
adcept

adcept  

A halfway stage of a campaign idea at which it is half advert and half concept: a staging point in the creative process, a time when initial creative ideas are checked with various constituencies, ...
appeal

appeal  

Reference type:
Overview Page
Subject:
Media studies
1. A persuasive strategy employed in a message. See advertising appeals; ego appeals; fear appeals; guilt appeals; social acceptance appeals.2. (audience appeal) (television and radio) A loose ...
audience

audience  

Reference type:
Overview Page
The role of the theatre audience has been both preserved and challenged in the twentieth century. The set of conventions for mainstream theatre, requiring a particular response to the on-stage ...
audience factors

audience factors  

Reference type:
Overview Page
Subject:
Media studies
1. In models of communication or persuasion, specific variables associated with the audience (e.g. education) that research has identified as among those that can affect the effectiveness (e.g. the ...
avatar

avatar  

1 The icon representing the user of a virtual reality system. It is normally displayed in the window of a user's computer.2 The representation of a user of a MUD system.
beholder's share

beholder's share  

Reference type:
Overview Page
Subject:
Media studies
Gombrich's term for what viewers bring to pictures in order to make sense of them. He referred in particular to the need to draw upon ‘prior knowledge of possibilities’ in order ‘to separate the code ...
body

body  

Reference type:
Overview Page
Subject:
Media studies
1. Human physical form and physicality, the representation and social shaping of which has become a key focus of study in cultural studies.2. (body copy) In journalism and advertising, the main part ...
bulletin board system

bulletin board system  

(BBS)A teleconferencing system that allowed its users to post notices that they wished seen by other users on a variety of topics, to read the notices left by previous users, and to download software ...
channel

channel  

1 In telecommunications in general, a separate path through which signals can flow.2 In the public switched telephone network (PSTN), one of multiple transmission paths within a single link between ...
channel factors

channel factors  

Reference type:
Overview Page
Subject:
Media studies
In models of communication or persuasion, specific variables associated with the channel or medium that can influence the effectiveness of the message. This includes media type (e.g. TV, radio, ...
clutter

clutter  

Reference type:
Overview Page
Subject:
Media studies
All non-programming time on radio and TV; this includes time given to advertising commercials, station or channel promotions, station or channel identifications, and programme credits. Excessively ...
code

code  

1 A numerical and/or alphabetical system for organizing and classifying information and data.2 A formal statement of acceptable ways for members of a defined professional group to behave, i.e., a ...
communication

communication  

The result of any action (physical, written, or verbal) that conveys meanings between two individuals. In the context of marketing, the marketer wants the communication, in the form of a promotional ...
communication models

communication models  

Reference type:
Overview Page
Subject:
Media studies
1. Formal specifications of elements and relations, or underlying metaphors, which represent interaction through messages.2. Models of interpersonal interaction. While there are countless forms, the ...
communication network

communication network  

Reference type:
Overview Page
Subject:
Media studies
The population of individuals, ranging in size and complexity from a neighborhood to a nation, who are in touch with one another by word of mouth, or other means such as electronic communication. ...
communication style

communication style  

Reference type:
Overview Page
Subject:
Media studies
Compare conversational styles.1. The habitual mode of interaction of an individual, variously typified (usually in the context of communication skills training and often in relation to personality ...
comprehension

comprehension  

Reference type:
Overview Page
Subject:
Media studies
1. Broadly, the mental processes involved in making sense of any communication.2. (literal comprehension) Ascribing plausible meanings to message elements and understanding their denotation. See also ...
content

content  

Reference type:
Overview Page
Subject:
Media studies
1. The subject matter of a text or message, as distinct from its form or style. Informational texts tend to foreground content (in contrast to aesthetic texts). Content can only be separated from ...

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