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advertising codes

advertising codes  

Reference type:
Overview Page
Subject:
Media studies
1. Formal, published ethical codes of professional practice within the advertising industry.2. In semiotics, conventions of form and/or content regularly employed within advertisements. See also ...
advertising formats

advertising formats  

Reference type:
Overview Page
Subject:
Media studies
1. Widespread conventions of form and/or content that can be discerned in ads within a particular medium. Three key elements in ad formats are product, person, and setting. On television, the ...
aerial perspective

aerial perspective  

Reference type:
Overview Page
A term applied to (i) the atmospheric effect whereby distant landscape features look more hazy and bluish than near ones, and (ii) the imitation of this effect in painting. Dust and moisture ...
apostrophe

apostrophe  

Reference type:
Overview Page
Subject:
Literature
(from Greek, ‘to turn away’),a figure of speech in which the writer rhetorically addresses a dead or absent person or abstraction.
arbitrariness

arbitrariness  

Reference type:
Overview Page
Subject:
Media studies
(not to be confused with randomness)1. In classical Greek philosophy, the issue of whether there was a natural connection between words and what they represent or whether the relation between them ...
aside

aside  

Reference type:
Overview Page
Subject:
Literature
A short speech or remark spoken by a character in a drama, directed either to the audience or to another character, which by convention is supposed to be inaudible to the other characters on stage. ...
broadcast codes

broadcast codes  

Reference type:
Overview Page
Subject:
Media studies
*Conventions of form and content tailored to a mass audience and widely employed in popular media forms (not restricted to the broadcasting media). In contrast to narrowcast codes, they are ...
classical Hollywood cinema

classical Hollywood cinema  

Reference type:
Overview Page
Subject:
Media studies
1. Films produced by the major Hollywood studios in what many refer to as the ‘golden age’ of Hollywood from the 1930s until the early 1950s.2. Conventions of narrative, camerawork, and editing ...
code

code  

1 A numerical and/or alphabetical system for organizing and classifying information and data.2 A formal statement of acceptable ways for members of a defined professional group to behave, i.e., a ...
codes of looking

codes of looking  

Reference type:
Overview Page
Subject:
Media studies
Culturally variable social norms, conventions, and taboos regarding those at whom we may look and the nature and duration of that look (see gaze; glance), including whether or not we may make eye ...
cognitive film theory

cognitive film theory  

Reference type:
Overview Page
Subject:
Media studies
*Hypotheses about the (unconscious) mental processes involved in making sense of film and television codes and conventions (not to be confused with psychoanalytic theory). Cognitive film theorists ...
color Symbolism

color Symbolism  

The deliberate use of colour to represent some abstract concept, typically according to some shared code or convention within a culture, subculture, or religion. In symbolic colour codes in many ...
communication game

communication game  

Reference type:
Overview Page
Subject:
Media studies
An approach to interpersonal communication based on the metaphor of a game, with roles, rules, and goals. This approach emphasizes: shared conventions and expectations concerning social roles and ...
communicative competence

communicative competence  

Reference type:
Overview Page
Subject:
Media studies
A speaker's knowledge of sociolinguistic rules, norms, and conventions for a particular language. The concept derives from Hymes. It is broader than Chomsky's purely grammatical notion of linguistic ...
competence

competence  

Reference type:
Overview Page
Subject:
Literature
The term established by the American linguist Noam Chomsky to denote that unconscious store of linguistic knowledge which enables us to speak and understand our first language properly without having ...
conformity

conformity  

A tendency of individual members of a group to behave in a manner that agrees with the norms of the group. Groups have norms which members are expected to abide by in order to maintain the integrity ...
continuity editing

continuity editing  

Reference type:
Overview Page
Subject:
Media studies
In film and video post-production, a technique of removing moments of redundancy in a moving image while still presenting the illusion of the continuous passing of time. This is achieved in three ...
convention

convention   Reference library

C. A. J. Coady

The Oxford Companion to Philosophy (2 ed.)

Reference type:
Subject Reference
Current Version:
2005
Subject:
Philosophy
Length:
167 words
This is usually understood as involving some form of human agreement (either explicit or, more interestingly, implicit) to facilitate a common end. The topic is intriguing in itself and ... More
conventionalism

conventionalism  

Reference type:
Overview Page
Subject:
Philosophy
A theory that magnifies the role of decisions, or free selection from amongst equally possible alternatives, in order to show that what appears to be objective or fixed by nature is in fact an ...
conventionality

conventionality  

Reference type:
Overview Page
Subject:
Media studies
(semiotics) A relationship between the signifier and the signified in a sign (or in the signs within a code) which is dependent on variable social and cultural conventions rather than intrinsic or ...

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