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communication models
1. Formal specifications of elements and relations, or underlying metaphors, which represent interaction through messages.2. Models of interpersonal interaction. While there are countless forms, the ...
effects tradition
A paradigm in academic media research which focused on what was initially assumed to be the potentially major influence of the mass media on their audiences (see also hypodermic model). Heavily ...
gatekeeper
1. A manager in a large company who controls the flow of information. It is the gatekeeper who decides what information shall be passed upwards to a parent company and downwards to a subsidiary.2. ...
information flow
The movement, control, and direction of data or messages within systems. See asymmetrical relationships; cybernetics; dependency theory; diffusion; disclosure; downward communication; gatekeepers; ...
limited effects theory
Lazarsfeld's conclusion from survey research in the 1940s that, contrary to popular assumptions, the mass media cannot directly change most people's strongly-held attitudes or opinions. This is ...
media sociology
The study of the mass media from a social perspective. The media are regarded by sociologists as major social, economic, and political institutions and important agents of socialization exercising ...
mediated communication
1. Often a synonym for mass communication through the mass media, as distinguished from interpersonal communication.2. Interpersonal communication using a technological medium of communication such ...
opinion leader
An individual who helps to shape or set public opinion by virtue of prominence in public life, whether in a religious setting, politics, business or commerce, the mass media, the performing arts, or ...
political communication
An implied freedom of political communication exists in Australian constitutional law: Australian Capital Television v Commonwealth (1992) 177 CLR 106. The High Court has not defined ‘political ...
social network
Patterns of interpersonal relationships among individuals based on face-to-face interaction and/or mediated communication. The concept of social networks was introduced by Radcliffe-Brown in 1940. ...
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