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selective exposure

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framing

framing  

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Overview Page
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Media studies
See also frame.1. Putting a border (or frame) around an image (or text) to mark its boundaries and to establish some degree of conceptual autonomy from its current context. The metaphor of framing in ...
limited effects theory

limited effects theory  

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Overview Page
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Media studies
Lazarsfeld's conclusion from survey research in the 1940s that, contrary to popular assumptions, the mass media cannot directly change most people's strongly-held attitudes or opinions. This is ...
receiver factors

receiver factors  

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Overview Page
Subject:
Media studies
In models of communication or persuasion, specific variables associated with the receiver(s) that research has identified as among those that can affect the effectiveness of the message. These might ...
receiver selectivity

receiver selectivity  

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Overview Page
Subject:
Media studies
The attentional filtering of message content or information by audiences according to perceptual and interpretive biases. In informational communication, for instance, the most important factor is ...
selective distortion

selective distortion  

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Overview Page
Subject:
Media studies
(marketing) A tendency to interpret information in ways which reinforce existing attitudes or beliefs. In communication research, the preferred term is selective exposure. Compare selective ...
selective perception

selective perception  

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Overview Page
Subject:
Media studies
Is the tendency for all people to take more notice of things, events, ideas, and so forth that interest them. Normally, this is a useful means of making sense of the world, but it can become a ...
selective retention

selective retention  

The tendency of people to retain only part of the information to which they are exposed; usually they retain the information that supports their own attitudes or beliefs. The concept is important in ...
unconscious bias

unconscious bias  

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Overview Page
Subject:
Media studies
Any distortion of experience by an observer or reporter of which they are not themselves aware. This includes the processes of unintentional selectivity and transformation involved in perception, ...

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