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assimilation

assimilation  

1 Absorption or incorporation of information or of a substance, or more generally the act or process of making things similar or alike.2 In the writings of the Swiss psychologist Jean Piaget ...
levelling

levelling  

Reference type:
Overview Page
Subject:
Media studies
1 The tendency to perceive or to remember material in a form closer to a good Gestalt than is objectively the case, unimportant and incongruous details gradually disappearing over time, such ...
meme

meme  

A self-replicating cultural element or pattern of behaviour, analogous to a gene but passed from one individual to another by imitation rather than genetic transmission. Memes are subject to ...
rumour intensity formula

rumour intensity formula  

A proposition formulated by the US psychologists Gordon W(illard) Allport (1897–1967) and the Russian-born Leo (Joseph) Postman (1918–2004) in their book The Psychology of Rumor (1947) that the ...
serial reproduction

serial reproduction  

A technique for studying memory in a social context, popularized by the English psychologist Sir Frederic Charles Bartlett (1886–1969) in his book Remembering: A Study in Experimental and Social ...
sharpening

sharpening  

The magnification or exaggeration of certain salient details in perception or memory, and also in serial reproduction and rumour transmission. See also weapon focus. Compare assimilation (5), ...
small world phenomenon

small world phenomenon  

The finding that two people A and B, chosen at random, tend to be connected by a surprisingly short acquaintanceship chain, A knowing someone who knows someone … who knows B. This helps to explain ...
urban myth

urban myth  

An entertaining story or piece of information circulated as though true, especially one purporting to involve someone vaguely related or known to the teller. Urban myths or urban legends have been ...

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