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readership

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ad recall

ad recall  

The measured ability of readers or audiences to remember ads they have viewed in various media and programmes.
adnorm

adnorm  

A measure of readership averages for print publications over a two-year period, used as a baseline for comparing specific ads to an average.
audience

audience  

Reference type:
Overview Page
The role of the theatre audience has been both preserved and challenged in the twentieth century. The set of conventions for mainstream theatre, requiring a particular response to the on-stage ...
audience determinism

audience determinism  

Reference type:
Overview Page
Subject:
Media studies
Compare authorial determinism; textual determinism.1. In relation to the interpretation of texts that are separated from their authors (e.g. published books and broadcasts), the notion that the last ...
audited circulation

audited circulation  

Reference type:
Overview Page
Subject:
Media studies
Industry-standard figures for the average number of copies of each issue of a particular newspaper or magazine in circulation. The actual readership is likely to be larger. These figures are ...
Charles Knight

Charles Knight  

Reference type:
Overview Page
Subject:
Literature
(1791–1873)Born in Windsor, the son of a bookseller; he became an influential publisher and writer who did much to introduce the sale of cheap books. Though his own formal ...
Charles Reade

Charles Reade  

Reference type:
Overview Page
Subject:
Literature
(1814–84)Playwright and novelist, born at Ipsden, in Oxfordshire, the son of a respectable country squire. In 1831 he won a scholarship to Magdalen College, Oxford, beginning a long association ...
circulation

circulation  

1. The distribution of a publication (particularly newspapers and magazines).2. The number of copies sold of a single issue of a magazine or newspaper (see audited circulation). The actual readership ...
headline

headline  

Reference type:
Overview Page
Subject:
Media studies
A large-print text at the top of an article, broadcast, news story, advertisement, or blog, concise, reductive, often in colour, designed to grab the attention of the reader, viewer, or listener.
libraries

libraries  

Reference type:
Overview Page
Subject:
History
By the end of the 5th cent. bc, books were no rarity, even if some regarded them as a fad of intellectuals like Euripides; Athens had booksellers, and exports reached the Black (Euxine) Sea. ...
mass audience

mass audience  

Reference type:
Overview Page
Subject:
Media studies
In mass society theory in the early days of the mass media, and in the rhetoric of both right- and left-wing cultural critics, the pejorative representation of mass media audiences as a vast, ...
media power

media power  

Media became a powerful industry in the 20th century when technological advances as well as new techniques of journalism made the media industry global. Media market leaders became more and more ...
moral panic

moral panic  

Reference type:
Overview Page
A mass movement based on the false or exaggerated perception that some cultural behaviour or group of people is dangerously deviant and poses a threat to society's values and interests. Moral panics ...
multiple readership

multiple readership  

A publication that has more than one reader per copy sold—for example, in a household, in a waiting room, in a club, office, etc.
newspapers

newspapers  

Reference type:
Overview Page
Subject:
Literature
Publications including news, articles, and advertisements, usually issued daily or weekly in printed form, but including web-based versions. In Britain, the first ‘news papers’ appeared in the 16th ...
novelists and the novel before Dickens

novelists and the novel before Dickens  

Early in David Copperfield, when David is at the Murdstones', whose ‘gloomy theology … made all children out to be a swarm of little vipers’, the young boy takes refuge ...
novelists and the novel during Dickens's lifetime

novelists and the novel during Dickens's lifetime  

One sense of the huge importance of Dickens to the development of the 19th-century novel can be gauged from the adjective derived from his name. The Oxford English Dictionary has ...
page traffic

page traffic  

The number of readers of a specific page in a web publication, expressed as a percentage of the total readership of that web publication.
penny dreadful

penny dreadful  

Reference type:
Overview Page
Subject:
Literature
The name given in the Victorian age to a kind of cheaply produced book containing bloodthirsty narratives of crime, sometimes merely plagiarisms from Gothic novels. In the later 19th century the term ...
plagiarism

plagiarism  

Reference type:
Overview Page
Subject:
Literature
The practice of taking someone else's work or ideas and passing them off as one's own. Recorded from the early 17th century, the word comes from Latin plagiarius ‘kidnapping’.

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