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primacy effect

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impression formation

impression formation  

The rapid creation of a unified perception or understanding of the character or personality of another person on the basis of a large number of diverse characteristics. One of the main problems in ...
message factors

message factors  

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Overview Page
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Media studies
In models of communication or persuasion, specific variables associated with the characteristics of the message itself that research has identified as among those that can affect its effectiveness. ...
recency effect

recency effect  

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Overview Page
Subject:
Media studies
1. (cognitive psychology) The tendency in free recall for individuals to be better able to recall the last items in a series or the tendency to remember better information that was more recently ...
serial position effect

serial position effect  

In serial learning (1), a tendency for the items near the beginning and end of the series to be recalled best, and those in the middle worst, producing a U-shaped serial position curve of recall as a ...
social perception

social perception  

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Overview Page
Subject:
Media studies
The processes by which people perceive one another. See attribution, attribution theory, false-consensus effect, implicit personality theory, impression formation, person perception, stereotype.

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