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above the fold

above the fold  

Originally the upper half of the front page of a newspaper that was visible when the paper was folded, which was the normal presentation format to customers when displayed by newspaper vendors on a ...
Adriaan Vlacq

Adriaan Vlacq  

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Overview Page
 (c.1600–1667) Dutch publisher and bookseller.Trained as a mathematician, Vlacq’s first publications were of his own works. Around 1633, he moved to London, where his Continental book trade led to ...
advertisement

advertisement  

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Overview Page
Subject:
Media studies
An attention-grabbing presentation in any medium which typically serves the marketing function of persuading consumers to purchase a product or service but which may also function to raise or ...
Advertiser

Advertiser  

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Overview Page
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Literature
A newspaper, was founded in Adelaide on 12 July 1858 by Congregational minister John Henry Barrow. The South Australian Advertiser, as it was known until 1899, was progressive in tone ...
advertising

advertising  

A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects of ...
advertising formats

advertising formats  

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Overview Page
Subject:
Media studies
1. Widespread conventions of form and/or content that can be discerned in ads within a particular medium. Three key elements in ad formats are product, person, and setting. On television, the ...
advertorial

advertorial  

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Overview Page
Advertising found on the World Wide Web which is designed to fit in with the editorial content and style of a Web page. This is a technique which is often used in conventional publishing but has also ...
Age

Age  

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Overview Page
Subject:
Literature
Published in Melbourne since 1854, was a liberal daily of world standard before 1900 and remains today one of Australia's leading newspapers. Founded by John and Henry Cooke, it was ...
Alexander Campbell

Alexander Campbell  

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(1796–1870)Campbell was born in 1796 near the point of Skipness, in Kintyre, Argyllshire. He died at his home in North Coburg Street, Glasgow, on 10 February 1870. He was ...
Alexander Hamilton

Alexander Hamilton  

(c. 1757–1804)US Federalist politician. He served under George Washington as First Secretary of the Treasury (1789–95) and established the US central banking system. Hamilton was a prime mover behind ...
All the Year Round

All the Year Round  

A weekly magazine (1859–93) of serial fiction, essays, poetry, topical journalism, and information which Dickens published and edited from 30 April 1859 (seeserial literature; publishing). ...
alternative media

alternative media  

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Overview Page
Subject:
Media studies
1. (community, alternative, underground media, press) Non-mainstream media forms such as graffiti, street theatre, fanzines, pamphlets, and community newsletters—especially when used by minority ...
Anti-Jacobin review and newspaper

Anti-Jacobin review and newspaper  

The Anti-Jacobin Review was founded in 1798 to take the place of the short-lived Anti-Jacobin weekly newspaper. The latter was the brainchild of George Canning, though the chosen editor was ...
Argus

Argus  

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Overview Page
Subject:
Literature
Named after a mythological Greek creature with 100 eyes, was a Melbourne newspaper founded by William Kerr in 1846. Kerr, who had previously worked on J. P. Fawkner's Advertiser, sold ...
Associations for the Prosecution of Felons

Associations for the Prosecution of Felons  

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Overview Page
Subject:
History
In the 18th and early 19th centuries, before the creation of a national police force, rural communities formed mutual subscription societies to prosecute criminals. These evolved out of resolutions ...
audience

audience  

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Overview Page
The role of the theatre audience has been both preserved and challenged in the twentieth century. The set of conventions for mainstream theatre, requiring a particular response to the on-stage ...
audience measurement

audience measurement  

Reference type:
Overview Page
Subject:
Media studies
Primarily applied to quantitative research into audience size and demographics for particular broadcasting media, individual channels, stations, or programmes, or for particular newspapers or ...
audited circulation

audited circulation  

Reference type:
Overview Page
Subject:
Media studies
Industry-standard figures for the average number of copies of each issue of a particular newspaper or magazine in circulation. The actual readership is likely to be larger. These figures are ...
Australian

Australian  

Is a national newspaper which was founded by Rupert Murdoch in 1964. William Wentworth and Robert Wardell had used the same title for an earlier paper, which was first published ...
Australian Financial Review

Australian Financial Review  

Is a financial newspaper published by the Fairfax press in Sydney since 1951. It was established as a weekly but converted to a bi-weekly in 1961 and a daily in ...

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