advertising
A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects of ...
advertising discourse
1. In linguistics and discourse analysis, the ways in which different forms of language and various linguistic (and sometimes also visual and aural) techniques—are deployed within the advertising ...
alignment
1. (semiotics) The relation of one pair of culturally widespread oppositional concepts (such as male/female) to another pair (such as mind/body)—reflected in the thematic structure of texts and/or ...
Amazon
Mythical race of female warriors. The name was popularly understood as ‘breastless’ (maza, ‘breast’) and the story told that they ‘pinched out’ or ‘cauterized’ the right breast so as not to impede ...
analogical thinking
1. (analogical reasoning, metaphorical thinking) Generating ideas through making analogies between different phenomena.2. According to Lévi-Strauss, the way that people make connections between the ...
Anna Lee Walters
(b. 1946), poet, fiction writer, technical writer, and publisher.Although she was born in Pawnee, Oklahoma, and is of Pawnee and Otoe-Missouria heritage, Anna Walters has devoted herself to life ...
Anthropology of religion
In the co-ordinating of anthropology as a discipline in the later 19th cent., the study was concerned with what were thought to be ‘primitive’ religions, i.e. those which were believed ...
Antichrist
A great personal opponent of Christ, expected by the early Church to appear before the end of the world. The name is recorded from Old English and comes via Old French or ecclesiastical Latin from ...
apple
Fruit of the tree Malus sylvestris and its many cultivars and hybrids; there are more than 2 000 varieties in the British National Fruit Collection. The first apple seeds in North America are ...
archetype
An original which has been imitated; (in Jungian theory) a primitive mental image inherited from the earliest human ancestors, and supposed to be present in the collective unconscious.
art
It has been said that while the Greeks taught the holiness of beauty, the Hebrews taught the beauty of holiness. This is an unfortunate generalization, although it is true to say that the ancient. ...
Baal
A male fertility god whose cult was widespread in ancient Phoenician and Canaanite lands and was strongly resisted by the Hebrew prophets. The name comes from Hebrew ba῾al ‘lord’.
Barbara Leonie Picard
(1917–), British author of five historical novels for older children, several collections of original fairy tales in a traditional style, and various retellings including The Odyssey of Homer (1952) ...
Bertha Rochester
In Jane Eyre. Edward Fairfax Rochester, by his father's connivance with the Mason family, was encouraged to marry the handsome Bertha Antoinetta Mason, daughter of a wealthy merchant of Spanish ...
binary opposition
(semiotics) A pair of mutually-exclusive signifiers in a paradigm set representing categories which are logically opposed and which together define a complete universe of discourse: for example, ...
bricolage
The appropriation of pre-existing materials that are ready-to-hand to create something new (Lévi-Strauss). This creation both reflects and constructs the bricoleur's identity. The term is widely used ...
Bronislaw Malinowski
(1884–1942)Polish-born British anthropologist who developed the functionalist approach to social anthropology, which sought to explain social phenomena in terms of their functional ...
Cambridge School
The name sometimes given to an influential group of English critics associated with the University of Cambridge in the 1920s and 1930s. The leading figures were I. A. Richards, F. R. Leavis, Q. D. ...
Carl Gustav Jung
(1875–1961)Swiss psychiatrist who founded analytical psychology and who proposed the concepts of extrovert and introvert personalities, archetypes, and the collective unconscious. He also developed ...
chaos
‘First of all Chaos came into being’, says Hesiod; it did not exist from everlasting. What it was like he does not say; the name means ‘gaping void’.
