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adventure sports

adventure sports  

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Overview Page
A term widely used but rarely defined, relating to broad and imprecise categories of outdoor activity and what are also referred to as lifestyle sports or activities characterized by elements of ...
advertising

advertising  

A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects of ...
age cohort

age cohort  

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Overview Page
Subject:
Media studies
A group of people born in the same generation. In marketing and popular cultural history, distinctive labels are often retrospectively applied to distinguish the differing values and lifestyles of ...
Barbie

Barbie  

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(1959– )Created by Ruth Handler, wife of one of the company's co‐founders, and launched by the American toy‐company Mattel at the 1959 New York Toy Fair, Barbie doll was originally marketed as a ...
Blueprint for Survival

Blueprint for Survival  

A book published by The Ecologist in 1971 as a manifesto for radical changes in lifestyle and patterns of economic development, which had a significant impact on attitudes towards the environment, ...
brand personality

brand personality  

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Overview Page
Subject:
Media studies
1. A set of human characteristics associated by consumers with a company, product, or service.2. A specific personification of a company, product, or service: for instance, elicited for market ...
branding

branding  

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Overview Page
The marketing processes by which a company, product, or service acquires a distinctive identity in the minds of consumers—becoming associated with particular values, lifestyles, and meanings.
consumer culture

consumer culture  

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Overview Page
Subject:
Media studies
See also advertising cultures; taste.1. A pejorative reference to modern Western society in terms of its domination by the marketing and consumption of goods and services (see also promotional ...
cultural identity

cultural identity  

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Overview Page
Subject:
Media studies
The definition of groups or individuals (by themselves or others) in terms of cultural or subcultural categories (including ethnicity, nationality, language, religion, and gender). In stereotyping, ...
embourgeoisement

embourgeoisement  

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Embourgeoisement is the process by which bourgeois aspirations, and a bourgeois standard and style of life, become institutionalized among the working class. The phenomenon is said to undermine ...
empty nesters

empty nesters  

Families whose children have left home and set up their own homes. This is a group with high disposable and discretionary income, caused by no longer having to support children and also possibly from ...
environmentalism

environmentalism  

A belief in and concern for the importance and influence of environment within a society.‘Environment’ is derived simply from the French verb environner, to surround. Our environment, literally, is ...
environment-friendly

environment-friendly  

Activities, products, or lifestyles that are designed to have a small environmental impact, such as restricting family size to a maximum of two children, using public rather than private transport, ...
extreme sports

extreme sports  

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Forms of physical activity that either challenge or trangress mainstream and dominant models of sport, or are constructed by the media as a category of thrilling sporting experiences that have ...
generation X

generation X  

A term coined by author Douglas Coupland to describe the generation born in the 1960s and up to 1980, the post-*baby boom generation. This group is characterized by its political disengagement (in ...
high-involvement product

high-involvement product  

A product that involves the consumer in taking time and trouble before deciding on a purchase. This will include looking in several catalogues, shops, etc., to compare prices and the products ...
identity

identity  

All of us agree with Joseph Butler that everything is what it is and not another thing. The difficulty is to know when we have one thing and not two. A rule for telling this is a principle of ...
individualization

individualization  

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Overview Page
Subject:
Media studies
1. The fragmentation of traditional social groupings within modern Western societies and a movement towards what the Polish sociologist Zygmunt Bauman (b.1925) calls a ‘society of individuals’ ...
Jeep

Jeep  

(1941– )The word ‘Jeep’ became widely recognized in the second half of the 20th century, following the production of the general‐purpose military vehicle in the United States that commenced in 1941. ...
karate

karate  

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Overview Page
From the Japanese meaning ‘empty hand’, karate is a martial art and form of unarmed combat. Though it dates in its organized form from the 1930s, its origins can be traced to practices in India in ...

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