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lifestyle format

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advertising formats

advertising formats  

Reference type:
Overview Page
Subject:
Media studies
1. Widespread conventions of form and/or content that can be discerned in ads within a particular medium. Three key elements in ad formats are product, person, and setting. On television, the ...
personalization

personalization  

Reference type:
Overview Page
Subject:
Media studies
1. Functionality in media, especially websites, computers, and mobile phones, that allows users to specify their own display and content preferences: see also user-generated content; Web 2.0.2. A ...
product-information format

product-information format  

Reference type:
Overview Page
Subject:
Media studies
A style of advertising that focuses primarily on the product and stresses its utility. This includes description, characteristics, benefits, price, performance, design, and construction. It tends to ...
product-symbol format

product-symbol format  

Reference type:
Overview Page
Subject:
Media studies
A style of advertising that tends to feature abstract symbolic associations (e.g. with status, glamour, beauty, or health). The product is depicted within a context, though typically natural or ...

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