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advertising Reference library
Encyclopedia of Semiotics
Since the 1960s, advertising has been one of the main areas of research in applied semiotics. The semiotics of advertising

Advertising Reference library
The Oxford Encyclopedia of Economic History
An old business adage declared that “It pays to advertise.” It also costs to advertise. Advertisers must invest something, whether

Advertising Reference library
The Oxford Encyclopedia of Maritime History
Shipping is an international enterprise, and advertising has long played a crucial part in its commercial success. The promotion of

advertising Reference library
The Oxford Companion to Medicine (3 ed.)
is integral to a modern free market economy. It provides information (and misinformation) about goods and services, and seeks to

Advertising Reference library
Oxford Encyclopedia of the Modern World
[This entry includes two subentries, an overview of advertising worldwide and a discussion of advertising in the United States.

advertising Reference library
The Oxford Companion to Canadian History
Mediated communication intended for mass persuasion. Culturally, advertising manipulates selected words, images, and symbols to create a favourable impression for

Advertising Reference library
The Oxford Companion to Australian History
has always been a form of communication designed to influence consumers' behaviour. Its form, organisation, methods and content have all

Advertising Reference library
The Oxford Companion to Italian Literature
The earliest examples of advertising in Italy date back to Roman times: inscriptions on the walls of premises in Pompei

advertising Reference library
An Oxford Companion to the Romantic Age
The commercialization of British society was manifested in and sustained by an expanding advertising industry which assumed its modern shape

advertising Reference library
The New Oxford Companion to Law
The development of mass production in the early twentieth century created a problem for producers who found that local and

Advertising Reference library
The New Oxford Companion to Literature in French
The language of ‘la publicité’ with its reflection and creation of the tastes of the times, its verbal economy, its

Advertising Reference library
Michael Krondl
The Oxford Encyclopedia of Food and Drink in America (2 ed.)
When President Calvin Coolidge addressed a national advertising conference in 1926, he was pleased to report on the happy