An excerpt from an OUPblog article published on 9th October 2016, written by the Oxford Reference marketing team.
'In today’s globalised and instantly shareable social-media world, heads of state have to watch what they say, just as much – and perhaps even more so – than what they actually do. The rise of ‘Twiplomacy’ (Twitter now being the social media channel of choice for world leaders to reach large audiences) and the recent war of sound bites between Donald Trump and Hilary Clinton speak to this ever increasing trend. Despite the seeming ubiquity of the one-liner, this is in fact nothing new. World leaders have always harnessed the power of short slogans and memorable statements to capture the popular imagination.'
Discover more: test your knowledge of world leaders and their retorts with our quiz – do you know who said what?