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brand

brand loyalty

goodwill

 

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Overview

brand equity


Quick Reference

The total value that the brand brings to a company over and above its net book value.

Subjects: Social sciences — Business and Management

Related content in Oxford Reference

Reference entries
brand equity
in A Dictionary of Marketing (3) Length: 132 words
brand equity
in A Dictionary of Business and Management (5) Length: 54 words
brand equity
in A Dictionary of Marketing (3) Length: 19 words

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