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valence-instrumentality-expectancy theory


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A theory of motivation stating that the level of effort individuals will exert in any task can be computed from three variables: expectancy, or the belief that action or effort will lead to a successful outcome; instrumentality, or the belief that success will bring rewards; and valence, or the desirability of the rewards on offer. The theory, which was proposed by Victor H. Vroom in 1964, inspired the path-goal leadership model.


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