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table stakes

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Are the resources that a company requires in order to enter a product market but which do not themselves confer competitive advantage. Table stakes might include investment, technology, product design, and a distribution network, aspects of business that are common to all companies within a given product market or easily imitated. To outperform competitor firms, the business must possess additional resources that provide competitive edge. It is often claimed that a company's workforce and its distinctive approach to HRM comprise one of these differentiating resources. [See resource-based view.]

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