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Overview
primary research
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Techniques of original data collection or research direct from the target respondents. Primary research is different from secondary research in that secondary research uses data or research that has already been collected. Primary research includes qualitative and quantitative research and can include surveys, focus groups, questionnaires, and interviews. Since primary research typically takes anywhere from weeks to months to gather and is very expensive, secondary sources are typically exhausted first before any primary research is conducted.
Subjects: Social sciences — Business and Management
