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primacy effect

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Is the tendency for a person to be influenced by the first things they see or hear. So in a situation such as a selection interview, first impressions can have a disproportionate impact. Indeed, this has led to the belief amongst some commentators that interviewers will typically make up their mind about a candidate in the first 3 minutes and spend the rest of the interview finding out information to help confirm their initial impression. The impact of the primacy effect can be reduced through techniques such as interviewee training and standardized interviews. [See behavioural interview, perceptual bias, selection, situational interview, and structured interview.]

Subjects: Media studies

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