The factors controlled by a company that can influence consumers' buying of its products. The four components of a marketing mix (often called the four Ps) are:• the product — quality, branding, packaging, and other features;• pricing — recommended retail price, discounts for large orders, and credit terms;• promotion — see sales promotion;• place — where to sell the product, which distributors and transport services to use, and desirable stock levels.The potential profitability of a particular marketing mix and its acceptability to its market are assessed by marketing research. See also extended marketing mix.
• the product — quality, branding, packaging, and other features;
• pricing — recommended retail price, discounts for large orders, and credit terms;
• promotion — see sales promotion;
• place — where to sell the product, which distributors and transport services to use, and desirable stock levels.
