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1. In a mediated context, an artificially created copy that is perceived as somehow more real than the real thing, or too real to be real: modelled on reality but with an exaggerated intensity, such as computer-generated films with unnaturally bright and vibrant colours. In visual art, often a synonym for photorealism.

2. For Eco, the celebration of the fake in popular culture: for example, theme parks such as Disneyland feature automata, which are combinations of robotics and waxworks models, fashioned to look like famous characters from history.

3. For Baudrillard, that which has gone beyond the real, supplanting or erasing it: see also simulacrum.

Subjects: Media studies

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