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greenwash


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A term (combining green and whitewash) that environmentalists use to describe the activity (for example by corporate lobby groups) of giving a positive public image to practices that are environmentally unsound. See also greenspeak.

Subjects: Science and technology — Environmental Science

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Reference entries
greenwash
in A Dictionary of Environment and Conservation Length: 35 words
greenwashing
in A Dictionary of Marketing (3) Length: 19 words

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