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A/B testing

A/B testing   Quick reference

A Dictionary of Social Media

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
44 words

Running two live versions of a webpage or a video (the original and a variant) with viewers automatically divided between them, to see which leads to a better ...

ABCe

ABCe   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
38 words

A section of the *Audit Bureau of Circulation established in 1996 to measure the audience reach of *digital media...

ABC News

ABC News   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
54 words

A major broadcast news network in the USA that is engaged in a *ratings battle with *NBC. ABC News is the news arm of the ...

aberrant decoding

aberrant decoding   Quick reference

A Dictionary of Media and Communication (2 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
79 words

Making sense of a message or text in terms of a different code from the one used to encode it

above-the-fold

above-the-fold   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
94 words

An item that appears in the top half of the front page of a large-format *newspaper (see broadsheet...

above-the-line

above-the-line   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
82 words
Online material written by journalists as opposed to *user-generated content. The text of an online news story or feature is referred to as being above-the-line when, beneath it, there is ... More
above-the-fold

above-the-fold   Quick reference

A Dictionary of Media and Communication (2 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
52 words

Compare below-the-fold.

1. (print journalism) The top half of a newspaper, visible when folded in a vendor’s rack—the place

above-the-line

above-the-line   Quick reference

A Dictionary of Media and Communication (2 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
84 words

1. A business model for creating mainstream advertising, distributing it through mass-media channels, and charging clients a commission. This model

absent presence

absent presence   Quick reference

A Dictionary of Media and Communication (2 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
267 words

See also presence.

1. In *poststructuralist theory, a concept most closely associated with Jacques Derrida, for whom

absent signifier

absent signifier   Quick reference

A Dictionary of Media and Communication (2 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
50 words

1. A particular feature which is perceived as missing from a representation in any medium, especially where it is ‘notable

absolute privilege

absolute privilege   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
113 words
The term used for the law whereby journalists in the UK cannot be sued for *defamation for reporting a court case, providing their report is fair, accurate, and published ... More
academic

academic   Quick reference

A Dictionary of Publishing

Reference type:
Subject Reference
Current Version:
2019
Subject:
Media studies
Length:
124 words

The publishing sector whose main aim is to ensure accurate dissemination of advances in learning is known as academic or ...

academic networking

academic networking   Quick reference

A Dictionary of Social Media

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
24 words

The offline and online development and maintenance of useful contacts having shared or related academic interests. See also citation metrics...

academization of journalism

academization of journalism   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
99 words

The process whereby journalism in many countries has become largely a graduate occupation, with new recruits having increasingly been exposed to the academic study of journalism (...

Academy aperture

Academy aperture   Quick reference

A Dictionary of Media and Communication (2 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
72 words

Named after the Academy of Motion Pictures Arts and Sciences, this is the standard size of the 35 mm aperture plate

Academy Awards

Academy Awards   Quick reference

A Dictionary of Film Studies

Reference type:
Subject Reference
Current Version:
2012
Subject:
Media studies
Length:
450 words

A series of annual commendations awarded by the American Academy of Motion Picture Arts and Sciences (AMPAS) to film industry

access

access   Quick reference

A Dictionary of Media and Communication (2 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
169 words

1. (accessibility) General availability for use: e.g. the percentage of a given population owning or having access to

access

access   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
70 words
The privileged admittance to news organizations and outlets that some sections of society are said to enjoy, while others tend to be marginalized or overlooked. Studies suggest that, ... More
accommodation

accommodation   Quick reference

A Dictionary of Media and Communication (2 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
122 words

1. (optics) The process where the eye changes focus to keep near or distant objects clearly in view.

2. (

account

account   Quick reference

A Dictionary of Social Media

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
46 words
An online social media service for a registered user; often referred to as a *profile. This includes the personal accounts of individuals and the marketing accounts of businesses, brands, ... More

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