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A/B testing

A/B testing   Quick reference

A Dictionary of Social Media

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
44 words

Running two live versions of a webpage or a video (the original and a variant) with viewers automatically divided between them, to see which leads to a better ...

A/B testing

A/B testing   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
47 words
Running two live versions of a webpage or a video (the original and a variant) with *viewers automatically divided between them, to see which leads to a better conversion rate (such as ... More
Aaron Burr

Aaron Burr  

(1756–1836)US Democratic Republican statesman. After losing the presidential election to Jefferson in 1800, Burr was elected Vice-President. He was defeated in the contest for the governorship of New ...
abacus

abacus  

An ancient device for performing arithmetic calculations by sliding beads along rods or in grooves. Despite the spread of electronic calculators and computers, the abacus is still widely used in the ...
ABCe

ABCe   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
38 words

A section of the *Audit Bureau of Circulation established in 1996 to measure the audience reach of *digital media...

ABC News

ABC News   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
54 words

A major broadcast news network in the USA that is engaged in a *ratings battle with *NBC. ABC News is the news arm of the ...

abduction

abduction  

An inference process widely used in artificial intelligence, particularly in expert systems and rule-based systems. In diagnosis, for example, there may be a rule like “if measles then red spots” so ...
abduction

abduction   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
57 words
A form of logical *inference involving the generation of a *hypothesis that, if true, would be a plausible explanation for some otherwise unexplained phenomenon. Peirce argues that ... More
aberrant decoding

aberrant decoding  

Reference type:
Overview Page
Subject:
Media studies
Making sense of a message or text in terms of a different code from the one used to encode it (Eco). This can be the basis for cultural misunderstandings: for example, the hand gesture made by ...
aberrant decoding

aberrant decoding   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
82 words

Making sense of a *message or *text in terms of a different *code from the one used to encode it (Eco). This can be the basis for cultural misunderstandings: for example, the hand ...

abortion

abortion  

There is no actual prohibition in the Bible against aborting a foetus. Nevertheless, in the unanimously accepted Jewish consensus, abortion is a very serious offence, though foeticide is not treated ...
above-the-fold

above-the-fold   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
53 words
Compare below-the-fold. 1. (print journalism) The top half of a *newspaper, visible when folded in a vendor’s rack—the place occupied by the ... More
above-the-fold

above-the-fold   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
94 words

An item that appears in the top half of the front page of a large-format *newspaper (see broadsheet...

above-the-line

above-the-line   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
96 words
1. A business *model for creating mainstream *advertising, distributing it through *mass-media *channels, and charging clients a commission. This model is predicated on the ... More
above-the-line

above-the-line   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
82 words
Online material written by journalists as opposed to *user-generated content. The text of an online news story or feature is referred to as being above-the-line when, beneath it, there is ... More
above-the-line

above-the-line  

Reference type:
Overview Page
Subject:
Media studies
A term which now has come to mean mass audience advertising and promotional campaigns—for example, to describe campaigns that are targeted at high volumes of consumers in a large number of countries ...
Abraham Lincoln

Abraham Lincoln  

(1809–65)US Republican statesman, 16th President of the USA (1861–65). His election as President on an anti‐slavery platform antipathetic to the interests of the southern states helped precipitate ...
absent presence

absent presence  

Reference type:
Overview Page
Subject:
Media studies
1. In poststructuralist theory, a concept most closely associated with Derrida, for whom it refers to the mythical status of the supposed hub of any system of ideas (see also deconstruction; ...
absent signifier

absent signifier  

Reference type:
Overview Page
Subject:
Media studies
1. A particular feature which is perceived as missing from a representation in any medium, especially where it is ‘notable by its absence’, breaching expectations. See also commutation test; ...
absent presence

absent presence   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
294 words
See also presence. 1. In *poststructuralist theory, a concept most closely associated with Derrida, for whom it refers to the mythical ... More

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