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A/B testing

A/B testing   Quick reference

A Dictionary of Social Media

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
44 words

Running two live versions of a webpage or a video (the original and a variant) with viewers automatically divided between them, to see which leads to a better ...

A/B testing

A/B testing   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
47 words
Running two live versions of a webpage or a video (the original and a variant) with *viewers automatically divided between them, to see which leads to a better conversion rate (such as ... More
ABCe

ABCe   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
38 words

A section of the *Audit Bureau of Circulation established in 1996 to measure the audience reach of *digital media...

ABC News

ABC News   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
54 words

A major broadcast news network in the USA that is engaged in a *ratings battle with *NBC. ABC News is the news arm of the ...

abduction

abduction   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
57 words
A form of logical *inference involving the generation of a *hypothesis that, if true, would be a plausible explanation for some otherwise unexplained phenomenon. Peirce argues that ... More
aberrant decoding

aberrant decoding   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
82 words

Making sense of a *message or *text in terms of a different *code from the one used to encode it (Eco). This can be the basis for cultural misunderstandings: for example, the hand ...

above-the-fold

above-the-fold   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
53 words
Compare below-the-fold. 1. (print journalism) The top half of a *newspaper, visible when folded in a vendor’s rack—the place occupied by the ... More
above-the-fold

above-the-fold   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
94 words

An item that appears in the top half of the front page of a large-format *newspaper (see broadsheet...

above-the-line

above-the-line   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
96 words
1. A business *model for creating mainstream *advertising, distributing it through *mass-media *channels, and charging clients a commission. This model is predicated on the ... More
above-the-line

above-the-line   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
82 words
Online material written by journalists as opposed to *user-generated content. The text of an online news story or feature is referred to as being above-the-line when, beneath it, there is ... More
absent presence

absent presence   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
294 words
See also presence. 1. In *poststructuralist theory, a concept most closely associated with Derrida, for whom it refers to the mythical ... More
absent signifier

absent signifier   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
56 words

1. A particular feature which is perceived as missing from a *representation in any *medium, especially where it is ‘notable by its absence’, breaching ...

absolute privilege

absolute privilege   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
113 words
The term used for the law whereby journalists in the UK cannot be sued for *defamation for reporting a court case, providing their report is fair, accurate, and published ... More
academic

academic   Quick reference

A Dictionary of Publishing

Reference type:
Subject Reference
Current Version:
2019
Subject:
Media studies
Length:
124 words

The publishing sector whose main aim is to ensure accurate dissemination of advances in learning is known as academic or ...

academic networking

academic networking   Quick reference

A Dictionary of Social Media

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
24 words

The offline and online development and maintenance of useful contacts having shared or related academic interests. See also citation metrics...

academization of journalism

academization of journalism   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
99 words

The process whereby journalism in many countries has become largely a graduate occupation, with new recruits having increasingly been exposed to the academic study of journalism (...

Academy aperture

Academy aperture   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
76 words

Named after the Academy of Motion Pictures Arts and Sciences, this is the standard size of the 35 mm aperture plate of ...

Academy Awards

Academy Awards   Quick reference

A Dictionary of Film Studies (2 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
530 words
A series of annual commendations awarded by the American Academy of Motion Picture Arts and Sciences (AMPAS) to film industry personnel. AMPAS is an honorary professional organization set ... More
access

access   Quick reference

A Dictionary of Media and Communication (3 ed.)

Reference type:
Subject Reference
Current Version:
2020
Subject:
Media studies
Length:
194 words

1. (accessibility) General availability for use: e.g. the percentage of a given population owning or having access to a communications ...

access

access   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
70 words
The privileged admittance to news organizations and outlets that some sections of society are said to enjoy, while others tend to be marginalized or overlooked. Studies suggest that, ... More

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