A/B testing Quick reference
A Dictionary of Media and Communication (3 ed.)
A/B testing Quick reference
A Dictionary of Social Media
Running two live versions of a webpage or a video (the original and a variant) with viewers automatically divided between them, to see which leads to a better ...
Aaron Burr
abacus
ABCe Quick reference
A Dictionary of Journalism
A section of the *Audit Bureau of Circulation established in 1996 to measure the audience reach of *digital media...
ABC News Quick reference
A Dictionary of Journalism
A major broadcast news network in the USA that is engaged in a *ratings battle with *NBC. ABC News is the news arm of the ...
abduction Quick reference
A Dictionary of Media and Communication (3 ed.)
abduction
aberrant decoding
aberrant decoding Quick reference
A Dictionary of Media and Communication (3 ed.)
Making sense of a *message or *text in terms of a different *code from the one used to encode it (Eco). This can be the basis for cultural misunderstandings: for example, the hand ...