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Ansoff Matrix

Ansoff Matrix   Quick reference

A Dictionary of Publishing

Reference type:
Subject Reference
Current Version:
2019
Subject:
Media studies
Length:
190 words
Illustration(s):
1
A tool that helps a publishing business visualize its current product offering and market, and consider strategy for future growth. It is named after Harry Igor Ansoff, who is known as the ... More
baseline

baseline   Quick reference

A Dictionary of Publishing

Reference type:
Subject Reference
Current Version:
2019
Subject:
Media studies
Length:
71 words
Illustration(s):
1

A term used in typography to indicate the invisible line on which the letters appear to sit. The descenders of the letters (as in g, p, y, q) fall below the baseline....

FSC®

FSC®   Quick reference

A Dictionary of Publishing

Reference type:
Subject Reference
Current Version:
2019
Subject:
Media studies
Length:
142 words
Illustration(s):
1
An international organization established in 1993 to ‘promote environmentally appropriate, socially beneficial, and economically viable management of the world’s forests through ... More
PEFC

PEFC   Quick reference

A Dictionary of Publishing

Reference type:
Subject Reference
Current Version:
2019
Subject:
Media studies
Length:
164 words
Illustration(s):
1
An international organization, founded in 1999, which operates the world’s largest forest certification system, and is made up of national members, for example: PEFC-UK. Because not all ... More
table of contents

table of contents   Quick reference

A Dictionary of Publishing

Reference type:
Subject Reference
Current Version:
2019
Subject:
Media studies
Length:
191 words
Illustration(s):
1
This consists of a list of the chapters and sections with their page number locations within the book. It is common practice for non-fiction books to include a table of contents within the ... More
XML

XML   Quick reference

A Dictionary of Publishing

Reference type:
Subject Reference
Current Version:
2019
Subject:
Media studies
Length:
259 words
Illustration(s):
1
A markup language that can be transformed into displayable content by software that will parse through the tags and convert them to something else. The names of the tags used in the XML ... More

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