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A/B testing

A/B testing   Quick reference

A Dictionary of Social Media

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
44 words

Running two live versions of a webpage or a video (the original and a variant) with viewers automatically divided between them, to see which leads to a better ...

Aaron Burr

Aaron Burr  

(1756–1836)US Democratic Republican statesman. After losing the presidential election to Jefferson in 1800, Burr was elected Vice-President. He was defeated in the contest for the governorship of New ...
abacus

abacus  

An ancient device for performing arithmetic calculations by sliding beads along rods or in grooves. Despite the spread of electronic calculators and computers, the abacus is still widely used in the ...
ABCe

ABCe   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
38 words

A section of the *Audit Bureau of Circulation established in 1996 to measure the audience reach of *digital media...

ABC News

ABC News   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
54 words

A major broadcast news network in the USA that is engaged in a *ratings battle with *NBC. ABC News is the news arm of the ...

abduction

abduction  

An inference process widely used in artificial intelligence, particularly in expert systems and rule-based systems. In diagnosis, for example, there may be a rule like “if measles then red spots” so ...
aberrant decoding

aberrant decoding  

Reference type:
Overview Page
Subject:
Media studies
Making sense of a message or text in terms of a different code from the one used to encode it (Eco). This can be the basis for cultural misunderstandings: for example, the hand gesture made by ...
aberrant decoding

aberrant decoding   Quick reference

A Dictionary of Media and Communication (2 ed.)

Reference type:
Subject Reference
Current Version:
2016
Subject:
Media studies
Length:
79 words

Making sense of a message or text in terms of a different code from the one used to encode it

abortion

abortion  

There is no actual prohibition in the Bible against aborting a foetus. Nevertheless, in the unanimously accepted Jewish consensus, abortion is a very serious offence, though foeticide is not treated ...
above-the-fold

above-the-fold   Quick reference

A Dictionary of Journalism

Reference type:
Subject Reference
Current Version:
2014
Subject:
Media studies
Length:
94 words

An item that appears in the top half of the front page of a large-format *newspaper (see broadsheet...

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