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decoding ability

decoding ability  

Reference type:
Overview Page
Subject:
Media studies
See also communication competence; receiver skills.1. Sometimes a synonym for competence in reading.2. A receiver's competence in establishing a preferred meaning for a message by applying social and ...
overcoding

overcoding  

Reference type:
Overview Page
Subject:
Media studies
The high redundancy of broadcast codes associated with structurally simple, formulaic, and repetitive texts. Overcoding may lead to an overdetermined reading—to a stronger preferred reading. See also ...
preferred reading

preferred reading  

Reference type:
Overview Page
Subject:
Media studies
A concept used in relation to texts (typically in mass-communication genres) where the sender of a message consciously or unconsciously encodes it in ways which function to guide, limit, or control ...
receiver skills

receiver skills  

Reference type:
Overview Page
Subject:
Media studies
The abilities of individuals to interpret verbal and nonverbal communication (involving listening, reading, and/or viewing). These range from simple comprehension to empathy, and include the ability ...
signifying practice

signifying practice  

Reference type:
Overview Page
Subject:
Media studies
Signifying practices are the meaning-making behaviours in which people engage (including the production and reading of texts) following particular conventions or rules of construction and ...
spatial relations

spatial relations  

Reference type:
Overview Page
Subject:
Media studies
Relative distances, orientations, and angles between the viewer and the viewed, or between parts of a visual representation, such as: above/below, in front/behind, close/distant, left/right, ...
textual codes

textual codes  

Reference type:
Overview Page
Subject:
Media studies
(semiotics) Interpretive frameworks representing our knowledge of texts, genres, and media, and their conventions of form, style, and content within a culture or subculture. These are drawn upon in ...
textual knowledge

textual knowledge  

Reference type:
Overview Page
Subject:
Media studies
Familiarity with a range of media, genres, and textual codes and conventions of form and content. Along with social knowledge, it is an essential resource for inferring the preferred meaning of texts ...
textual schemata

textual schemata  

Reference type:
Overview Page
Subject:
Media studies
Mental templates that help individuals to make sense of the form and content of new textual experiences, so that reading and interpretation involves reference to expectations established by previous ...
visual literacy

visual literacy  

Reference type:
Overview Page
Subject:
Media studies
The ability to read, understand, interpret, critically evaluate, use, and produce messages in visual forms. The semioticians Gunther Kress (b.1940) and Theo van Leeuwen (b.1947) contend that ‘In ...

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