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advertising formats
1. Widespread conventions of form and/or content that can be discerned in ads within a particular medium. Three key elements in ad formats are product, person, and setting. On television, the ...
emotional appeal
In persuasive communication such as advertising and political communication, rhetorical strategies intended to evoke feelings in the audience. This can include the use of humour or nostalgia, the ...
lifestyle format
A style of advertising based on market segmentation according to the consumption styles of particular social groups. This began to emerge in the mid 1960s following a phase of personalization, and ...
media richness
A medium's ability to communicate effectively, determined by four factors: its capacity for immediate feedback, the number of cues and channels it utilizes, the degree of personalization it affords, ...
orientation
1. In face-to-face interaction, the direction in which the head, gaze, and/or torso of a communicator is facing or angled relative to another participant (broadly, towards or away from them). Where ...
portal
A web site that seeks to act as an attractive user-friendly access point to the Internet. Portals typically provide services (electronic mail, instant messaging, games, online shopping, etc.), ...
product-information format
A style of advertising that focuses primarily on the product and stresses its utility. This includes description, characteristics, benefits, price, performance, design, and construction. It tends to ...
product-symbol format
A style of advertising that tends to feature abstract symbolic associations (e.g. with status, glamour, beauty, or health). The product is depicted within a context, though typically natural or ...
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