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ambiguity

ambiguity  

Having more than one meaning. The simplest case is lexical ambiguity, where a single term has two meanings. A sentence or grammatically complex construction can be ambiguous without any of the words ...
communication

communication  

The result of any action (physical, written, or verbal) that conveys meanings between two individuals. In the context of marketing, the marketer wants the communication, in the form of a promotional ...
deixis

deixis  

A term used in linguistics to denote those aspects of an utterance that refer to and depend upon the situation in which the utterance is made. Deictic words indicate the situational ‘co-ordinates’ of ...
determinism

determinism  

The doctrine that every event has a cause. The usual explanation of this is that for every event, there is some antecedent state, related in such a way that it would break a law of nature for this ...
empathy

empathy  

n. the ability to imagine and understand the thoughts, perspective, and emotions of another person. In counselling and psychotherapy empathy is often considered to be one of the necessary qualities ...
essentialism

essentialism  

[Th]The idea that there are certain attitudes or emotions that are biologically inherent to human beings in general or to males or females differently. Essentialist claims are often backed up with ...
ethnography

ethnography  

The scientific study of customs, habits, and behavior of specified groups of people, usually applied to tribes or clans of people in nonliterate societies.
Giambattista Vico

Giambattista Vico  

(1668–1744)Italian philosopher of history. Vico was born in Naples, and educated by the Jesuits. From 1699 he held the chair of rhetoric at the university of Naples. Vico's principal work was the ...
indeterminacy

indeterminacy  

Unpredictability in outcome, because a very large number of interrelated factors are involved and/or because understanding of the particular system is still quite limited.
interpretation

interpretation  

[Th]The stage in research at which the results of archaeological analyses are synthesized and there is an attempt to explain their meaning or consolidate a knowledgeable understanding of the results. ...
metaphor

metaphor  

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable. Recorded from the late 15th century, the word comes via French and Latin from ...
pragmatics

pragmatics  

1. (linguistics) A branch of semantics concerned with the communicative use and functions of language in particular social contexts, especially in conversations: see also discourse analysis; ...
reductionism

reductionism  

[Th]The general principle that complicated phenomena can be explained by conceptually reducing them to a set of simple variables. This is often linked to essentialist or socio‐biological approaches.
Roger Bacon

Roger Bacon  

(c.1214–92)English philosopher and scientist, known as Doctor Mirabilis (‘marvellous doctor’). A member of the Franciscan order, Bacon began his career studying the previously forbidden works of ...
semantics

semantics  

[Th]The study of the imputed relations between signs and the designata: the meaning of signs such as may be found in material culture and its disposition.
subjectivity

subjectivity  

The self-conscious perspective of the person or subject. This is invariably contrasted with objectivity and is used pejoratively by positivistic social scientists. By contrast, it is seen as crucial ...

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