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active audience theory

active audience theory  

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Overview Page
Subject:
Media studies
The view (particularly associated with mass-media usage) that the audiences are not merely passive receptacles for imposed meanings (see hypodermic model) but rather individual audience members who ...
affective fallacy

affective fallacy  

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Overview Page
Subject:
Media studies
A tendency to relate the meaning of a text to its readers' interpretations, which is criticized as a form of relativism by those literary theorists who claim that meaning resides primarily within the ...
ambiguity

ambiguity  

Having more than one meaning. The simplest case is lexical ambiguity, where a single term has two meanings. A sentence or grammatically complex construction can be ambiguous without any of the words ...
analogic communication

analogic communication  

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Overview Page
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Media studies
1. Meaning ‘given off’ (Goffman) through body language. Such communication is typically unintentional, and unavoidably ‘gives us away’, revealing such things as our moods, attitudes, intentions, and ...
audience determinism

audience determinism  

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Overview Page
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Media studies
Compare authorial determinism; textual determinism.1. In relation to the interpretation of texts that are separated from their authors (e.g. published books and broadcasts), the notion that the last ...
authorial determinism

authorial determinism  

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Overview Page
Subject:
Media studies
The notion that author is the creator of a text and as such is the sole arbiter of its meaning. For the limitations of this view, see authorial intention.
circuit of culture

circuit of culture  

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Overview Page
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Media studies
A model of the central practices which produce culture, devised by Stuart Hall and others in 1997. Defining culture as being about ‘shared meanings’, this circular model presents representation, ...
communication

communication  

The result of any action (physical, written, or verbal) that conveys meanings between two individuals. In the context of marketing, the marketer wants the communication, in the form of a promotional ...
comprehension

comprehension  

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Overview Page
Subject:
Media studies
1. Broadly, the mental processes involved in making sense of any communication.2. (literal comprehension) Ascribing plausible meanings to message elements and understanding their denotation. See also ...
constitutive models

constitutive models  

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Overview Page
Subject:
Media studies
*Communication models in which meanings are reflexively constructed, maintained, or negotiated in the act of communicating (rather than pre-established, as implied in linear transmission models). ...
content

content  

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Overview Page
Subject:
Media studies
1. The subject matter of a text or message, as distinct from its form or style. Informational texts tend to foreground content (in contrast to aesthetic texts). Content can only be separated from ...
context of situation

context of situation  

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Overview Page
Subject:
Media studies
See also relevance theory.1. Malinowski coined this phrase in 1923 to refer to the cultural context of use in which an utterance was located; furthermore, ‘the whole way of life’ (cultural context) ...
contextualism

contextualism  

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Overview Page
Subject:
Media studies
(aesthetics)The view that a work of art can only be understood in the context of its historical or cultural circumstances, or in the light of other works by the same artist or in a surrounding ...
decoder

decoder  

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Overview Page
Subject:
Media studies
In semiotic models of communication, the person who comprehends and interprets texts/messages with reference to appropriate textual and social codes. Relating the message to codes requires the ...
deixis

deixis  

A term used in linguistics to denote those aspects of an utterance that refer to and depend upon the situation in which the utterance is made. Deictic words indicate the situational ‘co-ordinates’ of ...
determinism

determinism  

The doctrine that every event has a cause. The usual explanation of this is that for every event, there is some antecedent state, related in such a way that it would break a law of nature for this ...
empathy

empathy  

n. the ability to imagine and understand the thoughts, perspective, and emotions of another person. In counselling and psychotherapy empathy is often considered to be one of the necessary qualities ...
essentialism

essentialism  

[Th]The idea that there are certain attitudes or emotions that are biologically inherent to human beings in general or to males or females differently. Essentialist claims are often backed up with ...
ethnography

ethnography  

The scientific study of customs, habits, and behavior of specified groups of people, usually applied to tribes or clans of people in nonliterate societies.
evaluation

evaluation  

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Overview Page
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Media studies
(i-val-yoo-ay-shŏn)the final stage of the nursing process, in which the effects of nursing interventions are compared with the goals or objectives set in the care plan. See expected outcome.

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