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economies of scale

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barriers to entry

barriers to entry  

Factors that prevent competitors from entering a particular market. These factors may be innocent, e.g. an absolute cost advantage on the part of the firm that dominates the market, or deliberate, ...
cost minimization

cost minimization  

The behavioural assumption that an individual or firm will seek to purchase a given amount of goods or inputs at the least cost, other things being equal. By making certain assumptions, there will ...
globalization strategy

globalization strategy  

A marketing strategy that is standardized for use throughout the world. The strategy assumes that the behaviour of many consumers throughout the world has become very similar. It assumes that members ...
industrial organization

industrial organization  

A field of economics that studies market structure and the strategic behaviour of firms, with the focus on imperfect competition. It includes the factors determining which activities are coordinated ...
mass customization

mass customization  

The ability to create tailored marketing messages or products for individual customers, or a group of similar customers (a bespoke service), while retaining the economies of scale and the capacity of ...
multiple shops

multiple shops  

A large chain of shops (usually ten or more) owned by the same retailer. Compared with independent retailers, they benefit from economies of scale and so can charge lower prices to consumers. ...
vertical integration

vertical integration  

The combination of two or more companies at different stages in the value chain. For example, a manufacturer might purchase one of its suppliers or an organization involved in distributing its ...

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