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banner

banner  

A feature on a Web page used for advertising. Typically, banners span the full page, are about one inch high, and contain graphics and links to other sites. They are a common advertizing feature.
click through

click through  

The number of mouse clicks which a banner advert has received. It is also known as a page information request.
multivariate analysis

multivariate analysis  

In a statistical analysis, the measurement of several different attributes of each unit of observation.
page view

page view  

A Web page that has been viewed by a single visitor. The number of page views is used by some advertising schemes to determine the effectiveness of the advertising and the future advertising rates ...
platform

platform  

A term synonymous with operating system. However, it is occasionally used in other contexts such as when referring to Java system software as the Java platform.

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