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banner

banner  

A feature on a Web page used for advertising. Typically, banners span the full page, are about one inch high, and contain graphics and links to other sites. They are a common advertizing feature.
behaviourism

behaviourism  

n. an approach to psychology postulating that only observable behaviour need be studied, thus denying any importance to unconscious processes. Behaviourists are concerned with the laws regulating the ...
click through

click through  

The number of mouse clicks which a banner advert has received. It is also known as a page information request.
creative industries

creative industries  

Commercial and industrial production sectors involved in generating new cultural contributions through creativity, skill, and talent. Definitions variously include: art, music, film, performance ...
exposure

exposure  

1. In conventional photography, the chemical reaction caused by allowing light rays to reach the photosensitive film for a fraction of a second. The amount of light reaching the film is determined by ...
feedforward

feedforward  

The effect of a signal pre-empting a subsequent error, such as the efferent output of the extra-ocular muscles during a saccade, suppressing the sensation of movement that would otherwise be created ...
lead time

lead time  

The period of time between the start and end of an activity, such as the interval between introducing pollution control legislation and a reduction in pollution being observed.
multivariate analysis

multivariate analysis  

In a statistical analysis, the measurement of several different attributes of each unit of observation.
page view

page view  

A Web page that has been viewed by a single visitor. The number of page views is used by some advertising schemes to determine the effectiveness of the advertising and the future advertising rates ...
platform

platform  

A term synonymous with operating system. However, it is occasionally used in other contexts such as when referring to Java system software as the Java platform.
proposition

proposition  

1 The meaning conveyed by a declarative sentence, a declarative sentence being one that asserts or denies something, or in other words one that is capable of being true or false. The proposition is ...
slogan

slogan  

Reference type:
Overview Page
A phrase (from the Gaelic for ‘war cry’) used to advertise or market a product that is short, compelling and memorable. A successful slogan will immediately cause the consumer to make the association ...
virtual reality

virtual reality  

Reference type:
Overview Page
A life-like artificial environment with various online applications, for example in computer games, simulations for training purposes (pilots for example), virtual tours, animation, architectural ...

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