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Advertising Cookbooklets and Recipes

Advertising Cookbooklets and Recipes  

Since the mid-nineteenth century, recipes have been used to sell products. At first, recipes were incidental to the products advertised. Publishers hoped that readers interested in the recipes would ...
Aunt Jemima

Aunt Jemima  

Trademark, stereotype, cultural icon to many whites, and racist caricature to many African Americans. For Chris Rutt and Charles Underwood, Aunt Jemima was the perfect symbol for their experiment ...
bricolage

bricolage  

The appropriation of pre-existing materials that are ready-to-hand to create something new (Lévi-Strauss). This creation both reflects and constructs the bricoleur's identity. The term is widely used ...
Budweiser

Budweiser  

The most popular beer in the world, Budweiser is the flagship brand for the Anheuser-Busch Companies Inc. A lager beer of very mild flavor, Budweiser helped set industry standards for ...
Campbell Soup Company

Campbell Soup Company  

Joseph Campbell, born in Bridgeton, New Jersey, joined Abraham Anderson as a partner in a tomato canning and preserving firm established in Camden in 1869. Beginning with canned peas and ...
Campbell Soup Kids

Campbell Soup Kids  

During the early twentieth century, the Joseph Campbell Company, forerunner to the Campbell Soup Company, began to advertise its products nationally. They were advised to market their products to ...
Cola Wars

Cola Wars  

The so-called cola wars began shortly after Coca-Cola was invented in 1886 by Dr. John S. Pemberton, an Atlanta pharmacist, although two popular regional drinks—Moxie in Massachusetts and Dr Pepper ...
Cracker Jack

Cracker Jack  

During the 1870s the German immigrants Frederick and Louis Rueckheim sold popcorn on the streets of Chicago. They began to experiment with combining popcorn with several other products. When the ...
Dr Pepper

Dr Pepper  

Dr Pepper is a soft drink created in 1885 by a pharmacist from Waco, Texas, named Charles Alderton. The American soft-drink industry, which began in the 1830s, had developed steadily ...
Folgers

Folgers  

Folgers, one of the two dominant mass-market American coffees, originated in San Francisco in 1850, when fourteen-year-old James Folger arrived with his two older brothers. The Folger boys, from a ...
Food Marketing

Food Marketing  

Food marketing brings together the producer and the consumer. It is the chain of activities that brings food from “farm gate to plate.” Farmers' markets are a simple method of ...
Heinz Foods

Heinz Foods  

In 1869, at the age of twenty-five, Henry J. Heinz helped launch a pickle and horseradish preserving company in Sharpsburg, Pennsylvania. The business expanded quickly, but when the depression hit ...
internet

internet  

A global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.
Karo Syrup

Karo Syrup  

Southern cuisine owes much to the Corn Products Refining Company of New York and Chicago, inventor of Karo Corn Syrup, a liquid sugar produced from cornstarch. The bottled flavoring, not ...
Kellogg Company

Kellogg Company  

Founded in 1906 by Will Keith Kellogg (1860–1951) as the Battle Creek Toasted Cornflake Company, the Kellogg Company develops, manufactures, and promotes high-fiber, low-fat, ready-to-eat breakfast ...
Kentucky Fried Chicken

Kentucky Fried Chicken  

Kentucky Fried Chicken, a franchised restaurant chain founded by Colonel Harland Sanders, introduced chicken to the fast food marketplace, thereby starting a diversification of fast food content and ...
mass media

mass media  

The printed press, newspapers and magazines, radio, television, and Internet sites that purvey news, information, misinformation, and all shades of opinion. Mass media provide a platform for ...
McDonaldization

McDonaldization  

The author of this term, the American sociologist George Ritzer, defines McDonaldization as ‘the process by which the principles of the fast-food restaurant are coming to dominate more and more ...
metaphor

metaphor  

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable. Recorded from the late 15th century, the word comes via French and Latin from ...
Miller Brewing Company

Miller Brewing Company  

In 1855 Frederick Miller, an immigrant from Germany, bought the Menomonee Valley Brewery, a Milwaukee brewery also known as the Plank Road Brewery, which had been founded seven years earlier ...

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