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Advertising   Reference library

The Oxford Companion to Italian Literature

Reference type:
Subject Reference
Current Version:
2005
Subject:
Literature
Length:
548 words

The earliest examples of advertising in Italy date back to Roman times: inscriptions on the walls of premises in Pompei

advertising

advertising   Reference library

An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009

The commercialization of British society was manifested in and sustained by an expanding advertising industry which assumed its modern shape

Advertising

Advertising   Reference library

The New Oxford Companion to Literature in French

Reference type:
Subject Reference
Current Version:
2005
Subject:
Literature
Length:
538 words

The language of ‘la publicité’ with its reflection and creation of the tastes of the times, its verbal economy, its

bricolage

bricolage  

The appropriation of pre-existing materials that are ready-to-hand to create something new (Lévi-Strauss). This creation both reflects and constructs the bricoleur's identity. The term is widely used ...
clap

clap  

Reference type:
Overview Page
Booksellers made ‘sticking titles’ by printing extra title-pages which were then posted as advertisements. These title-pages, which often had long descriptive titles and included the name and ...
Franco Loi

Franco Loi  

Reference type:
Overview Page
Subject:
Literature
(1930– ).One of the strongest dialect poets of the later 20th c. Though born in Genoa, he has lived in Milan since the age of 7. He has worked in ...
Havas, Agence

Havas, Agence  

Reference type:
Overview Page
Subject:
Literature
Founded—first as a modest translation bureau—by Charles Havas (1783–1858), the agency quickly achieved during the 1830s a dominant position. Either directly, or through subsidiary companies, Havas ...
history of the book

history of the book  

Reference type:
Overview Page
A complex of intellectual and cultural enquiries, interdisciplinary or multidisciplinary in nature, which are concerned with the book and its production, dissemination, and consumption, in relation ...
hologram

hologram  

Reference type:
Overview Page
Subject:
Literature
A three-dimensional photograph or illustration, created with an optical process that uses lasers and which is increasingly used in advertising and promotional material.
illustration

illustration  

Reference type:
Overview Page
Although any text bearing drawings or designs of any kind may generally be described as illustrated, an illustrated manuscript is properly one that is embellished with pictures or illustrations, ...
internet

internet  

A global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.
Jungle

Jungle  

Novel by Upton Sinclair, published in 1906. This exposé of the Chicago meat-packing industry prompted the investigation by Roosevelt and the federal government that culminated in the pure-food ...
magazines

magazines  

Reference type:
Overview Page
Subject:
Literature
Originally a place where goods or weapons are stored. The Gentleman's Magazine described itself in its first number (1731) as ‘a Monthly Collection to store up, as in a Magazine ...
mass media

mass media  

The printed press, newspapers and magazines, radio, television, and Internet sites that purvey news, information, misinformation, and all shades of opinion. Mass media provide a platform for ...
McDonaldization

McDonaldization  

The author of this term, the American sociologist George Ritzer, defines McDonaldization as ‘the process by which the principles of the fast-food restaurant are coming to dominate more and more ...
metaphor

metaphor  

A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable. Recorded from the late 15th century, the word comes via French and Latin from ...
newspapers

newspapers  

Reference type:
Overview Page
Subject:
Literature
Publications including news, articles, and advertisements, usually issued daily or weekly in printed form, but including web-based versions. In Britain, the first ‘news papers’ appeared in the 16th ...
objective correlative

objective correlative  

Reference type:
Overview Page
Subject:
Literature
1. (literary theory) An image, or ‘a set of objects, a situation, a chain of events’ calculated to evoke a particular mood or emotion. The term was popularized in 1919 by the British-American poet T. ...
propaganda

propaganda  

[Latin ‘propagation’]Persuasive mass communication that filters and frames the issues of the day in a way that strongly favours particular interests; usually those of a government or corporation ...
radio

radio  

Reference type:
Overview Page
Subject:
Literature
Originally developed by Nikola Tesla (1856–1943), Guglielmo Marconi (1874–1937), and others as ‘wireless telegraphy’, and first demonstrated publicly in Oxford in 1894. Early uses included marine ...

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