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The Oxford Companion to Canadian History

Reference type:
Subject Reference
Current Version:
2004
Subject:
History, Regional and National History
Length:
557 words

Mediated communication intended for mass persuasion. Culturally, advertising manipulates selected words, images, and symbols to create a favourable impression for

Advertising

Advertising   Reference library

The Oxford Companion to Australian History

Reference type:
Subject Reference
Current Version:
2003
Subject:
History, Regional and National History
Length:
916 words

has always been a form of communication designed to influence consumers' behaviour. Its form, organisation, methods and content have all

Advertising and Marketing

Advertising and Marketing   Reference library

The Oxford Encyclopedia of Latinos and Latinas in the United States

Reference type:
Subject Reference
Current Version:
2005
Subject:
History, Regional and National History
Length:
3,610 words

The millennium brought an explosion of Latina and Latino names and faces in film, music, television, and, most recently, advertising.

Advertising.

Advertising.   Reference library

Daniel A. Pope

The Oxford Companion to United States History

Reference type:
Subject Reference
Current Version:
2004
Subject:
History, Regional and National History
Length:
1,062 words
From its origins in colonial handbills, signboards, and newspaper announcements, American advertising by the late twentieth century had grown into a multi-billion dollar industry. Its ... More
alcohol abuse

alcohol abuse  

Excessive consumption of alcohol, especially when it is habitual or frequently repeated and associated with impaired capacity to function in the family and society, operate a motor vehicle or moving ...
business

business  

1 All forms of industrial and commercial profit-seeking activity. The business cycle refers to fluctuations in the aggregate level of economic activity, and the Business Expansion Scheme in the UK ...
demographic history

demographic history  

Is the quantitative study of changes in the structure of human populations. From the first European settlement until the 1830s, the population was counted from time to time by way ...
Hygiene, Personal.

Hygiene, Personal.  

Early European visitors to the United States frequently commented on the absence of reliable supplies of soap and water and the prevalence of mud and manure, flies and insects, and ...
journalism

journalism  

The first newspapers, and journalists, arrived in Canada with British conquest and settlement. Utterly dependent for revenue on government advertising, they loyally endorsed their patrons and ...
mass marketing

mass marketing  

Marketing in which the same product, price, promotion, and distribution is used for all consumers in a particular market.
Michael Jordan

Michael Jordan  

(1963– ), athlete, celebrity.Jordan is widely considered a basketball player without equal. To his trademark leaping ability that seemed to defy gravity, Jordan added an astonishing creativity around ...
Populist Era.

Populist Era.  

No historical period conforms precisely to a specific span of years, and the Populist Era is no exception. The events of the 1890s—the time period known as the Populist Era—reflected ...
print media

print media  

1. (print-based media) Broadly, any written or pictorial form of communication produced mechanically or electronically using printing, photocopying, or digital methods from which multiple copies can ...
radio

radio  

1. The first electronic mass medium of communication, involving an audio signal broadcast wirelessly in the form of radio waves from a high-power transmitter to a low-power receiver (radio set). ...
Research Laboratories, Industrial.

Research Laboratories, Industrial.  

Organized research on new products and processes began in large business organizations in the last decades of the nineteenth century. The pioneers were companies in the new fields of electricity ...
tobacco Industry

tobacco Industry  

This originated in the 16th cent. and was attacked by James I in his Counterblaste (1604). Yet smoking spread, and snuff-taking became fashionable. There were three products, cut tobacco for ...
tourism

tourism  

In Ireland was long undeveloped because of the poor roads and transport. The development of canals, from the late 18th century, facilitated travel; indeed the first hotel network was built ...
Wallace, DeWitt (1889–1981), magazine editor and publisher, philanthropist, and Wallace, Lila (1888–1984)

Wallace, DeWitt (1889–1981), magazine editor and publisher, philanthropist, and Wallace, Lila (1888–1984)  

Philanthropist.Born in St. Paul, Minnesota, DeWitt Wallace proved an indifferent student. Expelled from Macalester College (where his father taught religion, Greek, and political science), he later ...
West, The.

West, The.  

The American West is both a place and a state of mind, and the two are not easily disentangled, since no agreement exists about either its geographic boundaries or its ...
William Paley

William Paley  

(1901–1990), chairman of the Columbia Broadcasting System (CBS).Born in Chicago to Russian immigrants, Paley first became aware of radio's power by advertising cigars over the air and seeing sales ...

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