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Advertising

Advertising   Reference library

The Oxford Encyclopedia of Maritime History

Reference type:
Subject Reference
Current Version:
2007
Subject:
History, Military History
Length:
1,464 words
Illustration(s):
1

Shipping is an international enterprise, and advertising has long played a crucial part in its commercial success. The promotion of

Advertising

Advertising   Reference library

Oxford Encyclopedia of the Modern World

Reference type:
Subject Reference
Current Version:
2008
Subject:
History, Contemporary History (post 1945)
Length:
3,747 words
Illustration(s):
2

[This entry includes two subentries, an overview of advertising worldwide and a discussion of advertising in the United States.

advertising

advertising   Reference library

The Oxford Companion to Canadian History

Reference type:
Subject Reference
Current Version:
2004
Subject:
History, Regional and National History
Length:
557 words

Mediated communication intended for mass persuasion. Culturally, advertising manipulates selected words, images, and symbols to create a favourable impression for

Advertising

Advertising   Reference library

The Oxford Companion to Australian History

Reference type:
Subject Reference
Current Version:
2003
Subject:
History, Regional and National History
Length:
916 words

has always been a form of communication designed to influence consumers' behaviour. Its form, organisation, methods and content have all

advertising

advertising   Reference library

An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009

The commercialization of British society was manifested in and sustained by an expanding advertising industry which assumed its modern shape

Advertising and Marketing

Advertising and Marketing   Reference library

The Oxford Encyclopedia of Latinos and Latinas in the United States

Reference type:
Subject Reference
Current Version:
2005
Subject:
History, Regional and National History
Length:
3,610 words

The millennium brought an explosion of Latina and Latino names and faces in film, music, television, and, most recently, advertising.

advertising, marketing, and publicity for books

advertising, marketing, and publicity for books   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
991 words

1. Publicity and advertising 2. Marketing 3. Market research

1. Publicity and advertising

Publishers rely heavily on word of mouth to

Advertising.

Advertising.   Reference library

Daniel A. Pope

The Oxford Companion to United States History

Reference type:
Subject Reference
Current Version:
2004
Subject:
History, Regional and National History
Length:
1,062 words
From its origins in colonial handbills, signboards, and newspaper announcements, American advertising by the late twentieth century had grown into a multi-billion dollar industry. Its ... More

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