Overview

advertising

Return to overview »

You are looking at 1-20 of 40 entries  for:

clear all

View:

Advertising

Advertising   Reference library

The Oxford Encyclopedia of Maritime History

Reference type:
Subject Reference
Current Version:
2007
Subject:
History, Military History
Length:
1,464 words
Illustration(s):
1

Shipping is an international enterprise, and advertising has long played a crucial part in its commercial success. The promotion of

Advertising

Advertising   Reference library

Oxford Encyclopedia of the Modern World

Reference type:
Subject Reference
Current Version:
2008
Subject:
History, Contemporary History (post 1945)
Length:
3,747 words
Illustration(s):
2

[This entry includes two subentries, an overview of advertising worldwide and a discussion of advertising in the United States.

advertising

advertising   Reference library

The Oxford Companion to Canadian History

Reference type:
Subject Reference
Current Version:
2004
Subject:
History, Regional and National History
Length:
557 words

Mediated communication intended for mass persuasion. Culturally, advertising manipulates selected words, images, and symbols to create a favourable impression for

Advertising

Advertising   Reference library

The Oxford Companion to Australian History

Reference type:
Subject Reference
Current Version:
2003
Subject:
History, Regional and National History
Length:
916 words

has always been a form of communication designed to influence consumers' behaviour. Its form, organisation, methods and content have all

advertising

advertising   Reference library

An Oxford Companion to the Romantic Age

Reference type:
Subject Reference
Current Version:
2009

The commercialization of British society was manifested in and sustained by an expanding advertising industry which assumed its modern shape

Advertising and Marketing

Advertising and Marketing   Reference library

The Oxford Encyclopedia of Latinos and Latinas in the United States

Reference type:
Subject Reference
Current Version:
2005
Subject:
History, Regional and National History
Length:
3,610 words

The millennium brought an explosion of Latina and Latino names and faces in film, music, television, and, most recently, advertising.

advertising, marketing, and publicity for books

advertising, marketing, and publicity for books   Reference library

The Oxford Companion to the Book

Reference type:
Subject Reference
Current Version:
2010
Subject:
History, Social sciences
Length:
991 words

1. Publicity and advertising 2. Marketing 3. Market research

1. Publicity and advertising

Publishers rely heavily on word of mouth to

Advertising.

Advertising.   Reference library

Daniel A. Pope

The Oxford Companion to United States History

Reference type:
Subject Reference
Current Version:
2004
Subject:
History, Regional and National History
Length:
1,062 words
From its origins in colonial handbills, signboards, and newspaper announcements, American advertising by the late twentieth century had grown into a multi-billion dollar industry. Its ... More
alcohol abuse

alcohol abuse  

Excessive consumption of alcohol, especially when it is habitual or frequently repeated and associated with impaired capacity to function in the family and society, operate a motor vehicle or moving ...
bricolage

bricolage  

The appropriation of pre-existing materials that are ready-to-hand to create something new (Lévi-Strauss). This creation both reflects and constructs the bricoleur's identity. The term is widely used ...
business

business  

1 All forms of industrial and commercial profit-seeking activity. The business cycle refers to fluctuations in the aggregate level of economic activity, and the Business Expansion Scheme in the UK ...
consumerism

consumerism  

An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
demographic history

demographic history  

Is the quantitative study of changes in the structure of human populations. From the first European settlement until the 1830s, the population was counted from time to time by way ...
film

film  

Reference type:
Overview Page
Subject:
History
Hygiene, Personal.

Hygiene, Personal.  

Early European visitors to the United States frequently commented on the absence of reliable supplies of soap and water and the prevalence of mud and manure, flies and insects, and ...
internet

internet  

A global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.
journalism

journalism  

The first newspapers, and journalists, arrived in Canada with British conquest and settlement. Utterly dependent for revenue on government advertising, they loyally endorsed their patrons and ...
mass marketing

mass marketing  

Marketing in which the same product, price, promotion, and distribution is used for all consumers in a particular market.
mass media

mass media  

The printed press, newspapers and magazines, radio, television, and Internet sites that purvey news, information, misinformation, and all shades of opinion. Mass media provide a platform for ...
mass production

mass production  

Reference type:
Overview Page
Subject:
History
Production on a large scale, using mechanized methods to produce standardized goods. This is contrasted with handicraft production, which turns out non-standardized products.

View: