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anti-ads


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A genre of advertisements that emerged in the 1980s and drew attention to discrepancies between advertising and reality. Although anti-ads were created by commercial companies to sell products, they did so by being critical of traditional advertising techniques: targeting savvy consumers using gritty visuals, no-nonsense voiceovers, or by deconstructing other advertising styles through parody. See also culture jamming; subvertising.

Subjects: Media studies


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