Related Content

More Like This

Show all results sharing these subjects:

  • Social sciences
  • Business and Management


Show Summary Details


advertising agency

Quick Reference

A business organization specializing in planning and handling advertising on behalf of clients. A full-service agency provides a range of services to clients, including booking advertising space, designing and producing advertisements, devising media schedules, commissioning research, providing sales promotion advice, and acting as a marketing consultant. The departments within an agency include research, planning, creative design, media bookings, production, and accounts. Most advertising agents work on the basis of a commission on the total sums spent by the client.

Reference entries

Users without a subscription are not able to see the full content. Please, /page/subscribe/how-to-subscribe or login to access all content.